One-Stop Shop for Insurance Needs

MSAE has formed the MSAE Service Corporation (MSC) to better serve our members. Through a partnership with The Centennial Group and 44North, this for-profit entity will offer employee, group and business insurances to associations. MSC was formed to establish a one-stop shop for insurance needs, and to bring awareness to as well as offer solutions for any potential risks that your association could face. For more information, contact Denise Amburgey at 517.332.6723.

MSC has created a Risk Assessment to help you analyze where you need to give attention to manage, avoid or transfer risk. Take the assessment today.

The Centennial Group
Individual & Group Products

Life Insurance
Health Insurance
Long Term Care
Key Person Protection

Prescription Drug Plans
Group Health Insurance and Ancillary Products:
Dental, Vision, Life, AD&D, LTD, STD

44North Specialities

Directors & Officers Insurance
Worker’s Compensation Insurance
Liability Insurance
Errors & Omissions Insurance
Cyber Security Insurance
Event Cancellation Insurance
Employment Practices Liability Insurance
Business Owners Insurance
Property Content Insurance
Continuity Insurance

The Centennial Group

As a partner with MSAE, The Centennial Group recognizes that you have unique demands placed on your time and resources. They have found that most association professionals want the best for their association and members when it comes to employee benefit plans, individual insurance, and compensation options.

MSAE’s relationship with The Centennial Group helps both organizations provide you with resources and consulting services to assist in areas of Employee Benefits, Business Owner & Executive Solutions, and Individual Financial Planning.


Serving the state of Michigan for over 20 years from 6 locations and over 100 employees, 44North is one of the state’s premier business insurance agencies. Their vision statement is “Improving the Lives We Touch.” They provide clients with a great product at a great price and 24/7 service. Offering the state’s top carriers and over 50 years of combined industry experience, 44North has your needs covered. 

Contact our experienced staff members today for all your business insurance needs.

About Our Company

We are the association for associations  in Michigan! Our mission is to ensure a knowledgeable, professional and successful association community. 

Get in touch


Information on this web site is provided for general educational purposes only and is not intended to provide legal advice on any subject matter whatsoever. Your use of our website is at your own risk. Due to frequent changes in the law, some of the information on the website may not reflect the current state of the law and we recommend contacting appropriate legal advice. MSAE is not responsible for any errors or omissions in the content on the website nor for damages that arise from your use of the website under any circumstances.