Association Connection

Segment Name & Description Length CAE Domain Member Price NonMember Price

Segment 1: The Nature of Associations
This brief introduction into the association world is a primer for the webcast series. This brief video brings to the forefront the context and history of associations as well as the meaning of non-profit status.
10 min 1 $10 $19

Segment 2: Speaking Association Lingo
The world of associations has its own jargon. This video sheds light on the meaning of terms, such as bylaws, lobbying, PACs, UBIT, 501c organizations, and antitrust. 50 min 1 $49 $69

Segment 3: Association Relationships
Explains relationships unique to the association environment: What is a “board of directors”? How should staff treat board members? What does a board do? 20 min 5 $39 $59

Segment 4: Staff Relationship to Members
Focuses on the staff relationships to members. It gets to the heart of the member service culture. It includes staff interactions at social functions and as committee liaisons. 20 min 7 $29 $49

Segment 5: Vendor Role & Relationship
Primer for vendors of any type in the association world. It includes how to analyze and target the fit of your product with association memberships, making the sales call, cold-calling, gifting and how to gain and maintain the trust of association partners. 27 min 3 $29 $49

Segment 6: How Decisions Get Made in Associations
Explores the various paths of association decision-making. The paths described address the unpredictable process of decision making that occurs inside associations. This inefficient process causes frustration for people who just want to get something done. 25 min 1 $29 $49

Segment 7: Wearing Many Hats
Offers solutions to time management, project management and how to manage multiple bosses. This segment offers practical solutions to those who wear many hats. Handout required. 20 min 3 $29 $49

Segment 8: Professional Relationships with Members
Sheds light on special needs of members, including dealing with difficult people and multi-cultural etiquette. 26 min 7 $29 $49

Segment 9: Professional Relationships with Co-workers
Focuses on how to create positive relationships among co-workers in an association environment. What activity maintains a sense of team. The webcast includes tips on chairing and participating in internal task forces. 27 min 3 $29 $49

Segment 10: Communication Tips
Segment 10 offers practical tips around various communication methods, including telephone, face to face, and written communication as well as email etiquette. 46 min 9 $49 $69

Segment 11: Be Direct with Respect
Addresses how to be direct with people but not offend them. This critical practice in communication will reduce tension and baggage that develops in relationships when there is unexpressed frustration in a relationship. The content applies to both professional and personal relationships. 55 min 9 $59 $79

Segment 12: Board Roles & Responsibilities
Intended for board members. It defines the act of governing, how boards need to fulfill its governing function, and the basic legal duties that board members must fulfill under the scope of fiduciary duty. 55 min 5 $59 $79

Segment 13: Board-CEO Relationships
Intended for board members. The presentation looks at the board’s multi-faceted relationship with the CEO and offers tips on how to maintain a healthy relationship. 49 min 5 $49 $69

Segment 14: Basic Meeting Planning
Intended for people new to meeting planning for associations. The presentation includes what members look for in association-sponsored meetings, who can help you plan for a successful meeting, and meeting room setups. 30 min 8 $39 $59

Segment 15: Budgeting for a Meeting or Event
Focuses on how to determine what to charge for your meeting in relation to the expenses. This webcast includes discussion about fixed and variable costs and walks through mathematical calculations to arrive at a breakeven fee for your meeting. Requires work sheet. 34 min 8 $39 $59

Segment 16: Marketing Your Meetings
Presents clues on how to develop a marketing piece and a marketing plan for your event. The presentation includes reaching all of your members by using different styles of language as well as the difference between features, benefits and value. The webcast concludes with approaches to a full marketing plan for your event. 30 min 8 $39 $59

Segment 17: Site Selection & Site Management
Addresses what to look for as you choose a site for your event, contract negotiation points, communication with your chosen facility and what to do as a site manager. 35 min 8 $39 $59

Segment 18: Working with Speakers
Your speakers for an event are your partners for success. Segment 18 offers clues on communicating with your speakers to assure optimal performance for your members 28 min 8 $29 $49

Segment 19: Trade Show Exhibiting
Intended for vendors who participate in trade shows, this webcast offers tips on how to attract people into your booth, manage leads and follow through to close sales. 45 min 8 $49 $69

Segment 20: Introduction to Policy Governance®
Intended for board members and CEOs, this webcast offers a brief overview of the 10 principles of Policy Governance®, as designed by John Carver. Policy Governance® is the only coherent, comprehensive governance model known in the world today. 51 min 5 $49 $69