By Time

Breakout Sessions by Time

Take control of your professional development and the impact you can have at your organization. You have the choice to deep dive into your specialty or diversify your knowledge base by attending a session outside of your field of practice. Click on the times under each date to view each sessions available during that time period. 

Wednesday, July 11, 2018
10:45 a.m. - 12:00 p.m. | 1:30 - 2:45 p.m. | 3:15 - 4:30 p.m.

Thursday, July 12, 2018 
8:00 - 8:45 a.m.  | 9:00 - 9:45 a.m. | 12:30 - 3:30 p.m.

Wednesday, July 11, 2018

10:45 a.m. - 12:00 p.m. 

Share and Share a Like: 29 Tech Tools to Create Cool Content for Social Media
The most popular posts on social media are pictures and videos, and with a few easy (and free!) tech tools, you can transform your messages into share-worthy graphics that will put your organization out in front. Continue reading.

Beth Ziesenis, Author. Speaker. Nerd., Your Nerdy Best Friend
CMP Domain I
Millennial Engagement: Creating Connection in an Era of Disconnect
Millennials often struggle to remain engaged in traditional learning/workplace environments. Uncovering and leveraging the strengths and unique characteristics of millennials will strengthen your workforce. Continue reading.

Aaron Wolowiec, MSA, CAE, CMP, CTAChief Executive Officer, Event Garde, LLC
Lindsay GrossDirector, Facilitation Services, Event Garde, LLC
CMP Domain G
Networking Evolution: Building Stronger Relationships
What we call networking is the cement that holds together the bricks of our non-dues revenue lines of value. Together we will explore how to deepen board member connections. Continue reading.

Lowell Aplebaum, CEO, Vista Cova
CMP Domain F

Developing Personas to Enhance Member Recruitment, Engagement and Retention
Many associations are using personas in their marketing. Personas are needed to help deliver relevant and useful content to both members and prospective members. Continue reading.

Lori Birman, CAEVice President of Membership and Development, Small Business Association of Michigan
Marcy Dwyer, CAE, CMP, MBAExecutive Director, Detroit District Dental Society
Sarah MillerVice President, Marketing & Strategic Communications, Small Business Association of Michigan

CMP Domain I

Software/Technology: What's Your Digital Strategy?
Do you have a digital strategy that aligns with your overall business objectives?  With so many options for software, online tools, analytics, how do you know which technology to use? Continue reading.

Rajan Gupta, Enexas, LLC


1:30 p.m. – 2:45 p.m.

CEO Only Session: Unpacking Artificial Intelligence
In this interactive CEO Only session, we will “Unpack” the presentation on artificial intelligence given by Keynote Speaker Amith NagarajanContinue reading.

Ara Topouzian, President/CEO, Troy Chamber of Commerce

Marketing Strategies That Strengthen Brands
Digital marketing is no longer the future of marketing and communications, it is the present, and continues to evolve each day. Your association’s digital campaigns must provide a consistent experience with the rest of your brand and engage your audience at multiple touch points. Continue reading.

Kim Bode, Principal, 8THIRTYFOUR Integrated Communications
Kayden Grinwis, Digital Director, 8THIRTYFOUR Integrated Communications
CMP Domain I

Today’s workforce is caught in a relentless skills gap that grows wider each year. Employers are desperate to find qualified talent among candidates who lack sufficient technical know-how and business competence to drive organizations forward. Continue reading.

Erin Pavane, Business Development Manager, WBT Systems
CMP Domain G

10 Practical Tools to Build a Talent Pipeline
As companies struggle to attract and retain talent, they’ll need to become highly effective at building their own talent pipeline. Watch his video and  Continue reading.

Jim BitterleManaging Partner, EDSI Consulting

Selling to Associations (Part 1)
The association world needs both non-profit associations and for-profit businesses. We will cover marketing and selling to non-profit associations, who they are and how they are different from for-profit businesses. Continue reading.

Ken Fischang, CMP, President, The Fischang Group
CMP Domain F

Trade Shows - Latest Trends
This fast-paced session will provide a snapshot of current and future trends impacting trade shows, and most importantly, will provide actionable insights for business strategies to ensure future success. Continue reading.

Cathy Breden, CAE, CMP
EVP & Chief Operating Officer, International Association of Exhibitions and Events™
CMP Domain A

3:15 p.m. – 4:30 p.m. 

New Market Research Automation Tools
In this session, we will learn about how new tools and software can not only automate your association research, but will also develop into a core competency and revenue-driving service offering for you and your members. Continue reading.

Josh Shapiro, Founder, Business Science Associates

The Difference of Quality Partnership (Panel Discussion)
How do you develop and maintain solid partnerships between suppliers and planners? A partnership where parties, agree to cooperate to advance their mutual interest and allows us all to be truly successful? Continue reading.

Janet Ormsby, CMPDirector of Events, Michigan Credit Union League
Kristy Doak, CMPDirector of Sales, Lansing Center
Kate Barber, CMP, Director of Sales, Suburban Collection Showplace
John Francis, CMP, Manager, Sports and Destination Support, Detroit Metro Convention & Visitors Bureau

Bob Thomas, IOM, CAE, CMPVice President of Operations & Executive Director, Michigan Chamber Foundation, Michigan Chamber of Commerce

CMP Domain F

Using Trends to Drive Your Association (Panel Discussion)
The new methodology of crafting a strategic focus or preferred future through environmental scanning has led to success. Hear how having thought leaders go through a scanning function has resulted in member engagement and a shared vision for these Michigan associations. Continue reading.

T. Rann PaynterPresident and CEO, Michigan Bankers Association
Annie Kruise, CMP, Executive Director, Arboriculture Society of Michigan  
Cheryl Ronk, CAE, CMP, FASAE, President and CEO, Michigan Society of Association Executive

Selling to Associations (Part 2)
Come ready to share your best sales ideas and we’ll review the 12-step process for selling to non-profit associations to achieve maximum return on investment. Continue reading.

Ken Fischang, CMPPresident, The Fischang Group
CMP Domain F

Helping Your Members to Understand and Manage Risk
Association’s face multiple risks on a day to day basis, this session will help you recognize what those are in today’s world and how your Association can be best prepared for the outcomes.Continue reading.

Geoffrey Amidon, MBA, CPCU
Regional Underwriting Director – Small Commercial – Detroit/Upper Midwest, The Hartford

Thursday, July 12, 2018 

8:00 a.m.- 8:45 a.m.  |  Mini Sessions

An Effective Communication Plan 
This session will outline how an association of any size can create an effective communication plan that will have the staff, the board, the members and your prospective audience all on the same page and reaching effective communication in a true two-way street. Continue reading.

Ann Bruttell, President, Meeting Coordinators, Inc.
Marcy Dwyer, CAE, CMP, MBA, Executive Director, Detroit District Dental Society
CMP Domain I

Improving Profitability & Productivity
We will discuss a few separate topics in this session. Learn how to become more efficient with prospective members in order to waste less time with those not serious of becoming members. Continue reading.

Kirk ArmstrongOwner & Principal, Armstrong Sales

Rethinking Your Dues Model
Many organizations have maintained the same dues structures for decades, even as their membership levels decline. Hear about the Home Builders Association of Michigan’s effort to restructure their model. Continue reading.

Bob FilkaCEO, Home Builders Association of Michigan

i2IntegrationProgressive Web Apps are rapidly changing the mobile app world. How will this effect associations?
MemberSuite: Join us as we dive into how an integrated SaaS AMS and a Business Intelligence platform, can alleviate your pain points and increase efficiencies.

Sean McEvoy, Vice President, i2Integration 
Ryan Waldorf, Sales Development Manager, MemberSuite 

9:00 a.m.- 9:45 a.m.  |  Mini Sessions

Maximizing Google Ad Words
Google AdWords can be an effective way to reach your target audience. It can also be a frustrating-and costly-process. From basic setup, to hacks to optimize your efforts, Maximizing Google AdWords provides best practices and practical tips for enhancing your AdWords experience. Continue reading.

Kristine KletkePresident, PMSI, Marketing & Social Media
CMP Domain I
Dare to Be Distinct: Achieving Diversity in Associations
We maximize and capitalize on our uniqueness to make something great. And we seek to include the perspectives of those that can help us be better and achieve more. This session will explore how to apply change leadership in diversity and inclusion.  Continue reading.

Mariama Boney, MSW, CAESenior Director, Volunteer Leadership Development & Regional Affairs, NAFSA: Association of International Educators

Success in fundraising comes from applying the same basic principle: a meaningful relationship between the donor and the organization. This requires understanding of fundraising elements and building the skills to succeed. Continue reading.

Sam Tidwell, Non-profit Management and Fundraising Consultant
CMP Domain D

Business Science Associates: Advance technology processes allow associations to collect and report data in real time and at a more affordable price. In this TechLab, you will view samples of associations using this technology to understand their membership.

Josh Shapiro, Founder, Business Science Associates 


12:30 p.m. - 3:30 p.m.  |  Association Deep Dive


Lean Thinking 
This session focuses on one of the most successful business philosophies of all time - lean thinking. 
Continue reading.

Debra LevantrosserFounder, Michigan Lean Consortium

Crisis Management-Meeting Security
Active shooter incidents are becoming more frequent, terrifying and lethal. Employees, guests, and visitors have an expectation your facility will be aware of the best practices to prevent, manage, survive, and recover from shooting events. 
Continue reading.

Kenneth Wolf, Ph. D.Executive Director, Incident Management Team, Inc
Marilyn Knight, MSW
, President and CEO, Incident Management Team, Inc. 
CMP Domain C

Design a Workplace People Will Love 
This session is about ways to attract and retain top talent, specifically through the workplace. By focusing on culture and branding within the workplace, organizations will be able to not only attract, but also retain talent for the long haul. 
Continue reading.

Katherine McGerty, Marketing Manager, ISCG


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CEO Only


Marketing & Communications

Meeting Planning
& Education




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