Breakout Sessions by Time

10:30 - 11: 30 a.m. Breakout Sessions 

"I'm Retiring- What Do I Do Next?" 

After Decades of service and the personal decision to retire what are the next steps? What and how do you communicate to the chairman, board, membership and staff? What is the ideal timing for the announcement?  What should you consider in the action to protect the association and your legacy? One retired and one soon to be retired association CEO will share their mindsets in this round table session. 
Speakers | Tim Dewitt CAE, Retired | Cheryl Ronk, CAE,CMP,FASAE, CEO, Michigan Society of Association Executives 

Smart Planning For Sustainable Meetings

On average, over 32 million people attend festivals and events each year in the United States, averaging 4.3 pounds of trash per day, per person, totaling over 137 million pounds of trash each year. Adopting sustainable event management practices not only increases your brand strength, but is becoming the socially acceptable way of conducting business. 
SpeakerJessica Loding, CMP, Events Coordinator & Marketing Specialist, Schupan & Sons, Inc.

How to use Video Marketing to Delight your Customers 

This session will discuss how to create a story based effective marketing plan using video.  We will explore the versatility of video in marketing and communication and many platforms your Association can utilize.

Speaker | Paul J. Schmidt, Creative Video Strategist, UnoDeuce Multimedia 

Sales- Developing Your Target Market 
In this 4-part sales training for Association Professionals we will cover: Developing your target market/Developing prospecting behaviors/Identifying the compelling, emotional reason to do business/Growing long-term member relationships.  Participants will understand the difference and the value of using a professional selling system that allows both the prospect and the sales person to get their needs met.
Speaker | Ken Seawell, Managing Partner, Sandler Training

Measure Up! How to Measure Membership Engagement 
Join a round-table discussion centering on membership engagement.  Membership engagement in a digital world as well as competition of time is a major challenge associations face daily. This session will discuss methods, opportunities, and war stories on how to provide an ROI for such a wide variety of types of business professionals.

Speaker | Ara Topouzian, President/Chief Executive Officer, The Troy Chamber of Commerce

11:45 - 12:45 p.m. Breakout Sessions 

Designing the Future State for your Learning Strategies

Adult learners want information now in formats that are accessible, current and relevant to their job, their career development and their interests. Many associations continue to rely on traditional annual conference models as a primary revenue source without focusing on learning impact and application of knowledge in job skills and competencies for the future workforce. Poorly attended workshops and limited use of online learning only reach a small percentage of total membership annually. It’s time to design a future state for your learning strategy! This masterclass will develop actionable scenarios for small and large associations.

Speaker | Tracy Petrillio, CAE, EdD Chief Learning Officer, Construction Specifications Institute and Executive Director, AZ Academy of Nutrition and Dietetics

Connecting the Dots: Personalizing Member Value
Always be collecting dots (ABCD) is a tactic detailed in the book Influencer: The new science of leading change (Grenny, Maxfield, Switzler, McMillan, & Patterson, 2013) which suggests that associations should always be collecting information and data from their members to understand the needs, wants, and problems that members face so the association can better plan to meet those needs and challenges. This session will provide ideas on how to use your association’s current information, gather new information, and start creating a plan to use data to build impact-full relationships with your members.
Speakers | Kelly Turner, CAE, Manager of Membership Development and Training, Michigan Farm Bureaus Jason Scramlin, Director West Regional Representative,  Michigan Farm Bureaus 

Sales- Developing Prospecting Behaviors 
In this 4-part sales training for Association Professionals we will cover: Developing your target market/Developing prospecting behaviors/Identifying the compelling, emotional reason to do business/Growing long-term member relationships.  Participants will understand the difference and the value of using a professional selling system that allows both the prospect and the sales person to get their needs met.
Speaker | Ken Seawell, Managing Partner, Sandler Training

Leveraging Segmentation and Volunteer Service to Boost Engagement 

This interactive session will explore strategies to retain members and engage them in new and lasting ways. Are you using your data and leveraging relationships to approach members to serve? Is the organization maximizing your data to communicate key messages? New perspectives can gain new results.
Speaker | Cedric Calhoun, CAE, FASAE, President and CEO of Eclipse Business Strategies | Handouts 

1:45 - 2:45 p.m. Breakout Sessions 

Balancing the Business and Legal Issues: Successfully Handling Contracts 

Event contracts are the most frequent agreements being signed by association staff. One event includes numerous contracts for everything from venue, AV, speakers, general services contractor, exhibitors, sponsors, and sometimes even transportation. Your organization needs to be current on how the various clauses in these contract impacts your organization and where you should negotiate. Attrition, indemnification, force majeure, liquid and actual damages, breach, and non-performance are all clauses you need to demonstrate understanding.
 Speaker | Ryan B. Opel, Partner, Honigman Miller Schwartz and Cohn LLP

Plugging into the Potential For Virtual Meetings

Although the magic of in-person events will never be replaced, technology is allowing for increasing opportunity to virtually connect your members, substantially broaden your reach, and deliver learning content in entirely new ways. In this session, you will hear from the leader of an organization whose community experience has been entirely virtual. You will learn ways you can use technology to co-create knowledge, facilitate meaningful connection, and even monetize in ways that are unlocking new value for your association’s members.

Speaker | Arianna Rehak, Director of Associationsuccess.org

Leverage Your Network ( 2 Hour Session) 

Learn the secrets of successful campaigns that leverage the world’s largest professional networks, especially LinkedIn. Are you doing social selling? Bring your laptop or IPad to this double session to learn how to target specific audiences in compelling ways. Discover tips to utilize LinkedIn as a relevant member recruitment, development and engagement tool.  Use as a strategy to stay front of mind with your members and business relationships, while increasing warm referrals and prospecting success.  In addition, use as a tool to stay abreast of trends that impact business and industry.
Speaker | Shari Pash, CMP  Consultant 

Sales- Identifying the Compelling, Emotional Reason to do Business

In this 4-part sales training for Association Professionals we will cover: Developing your target market/Developing prospecting behaviors/Identifying the compelling, emotional reason to do business/Growing long-term member relationships.  Participants will understand the difference and the value of using a professional selling system that allows both the prospect and the sales person to get their needs met.
Speaker | Ken Seawell, Managing Partner, Sandler Training

Dues Model Workshop 

In this roundtable workshop discussion we will cover the following questions: Will your future revenue stream be dependent on member dues? Does your target market need to be members to access your services and products? With ubiquitous access to data, is your membership value evolving from access to knowledge to access to a community of problem solvers? And many more!
Speaker | Michael Moss, CAE, President, Society for College & University Planning

3:00 - 4:00 p.m. Breakout Sessions 

What's New in the Meeting Planning Industry? 

How do you run the perfect meeting or conference, how do you work with volunteers, committees and boards, and how do you maximize your results and streamline your efforts?  Experienced Meeting Coordinators share advance meeting planning tricks for both new meeting planners and veterans.   They will discuss the hot trends in meetings, where to find resources and the tools to improve your meeting planning efforts.  Also they will demonstrate how to work in teams, solo, with volunteers, with or without committees and any combination of that work dynamic.  Learn ideas you can implant tomorrow to improve your meeting planning skills. 
Speakers | Ann Brutell, President, Meeting Coordinators Inc. | Marcy Dwyer, CAE, CMP, MBA, Executive Director, Detroit District Dental Society 

The Power of Experiential Learning 

The moment you walk in the meeting room you will be immersed in an experiential learning session. The presenter will describe how to design experiential programming; she will have you experience it. This session is fast-paced and PowerPoint-free. There is no time to look at boring slides; you will be too busy practicing what you are learning. At the end of the very fast hour, you will have a list of meeting planning and education selection best practices, plus numerous easy-to implement, low-cost ideas that you can use to enhance your meetings and education sessions. 
Speaker | Dana Saal, Coach & Consultant, Saal Meeting Consulting | Handouts 

Leverage Your Network Continued  
Learn the secrets of successful campaigns that leverage the world’s largest professional networks, especially LinkedIn. Are you doing social selling? Bring your laptop or IPad to this double session to learn how to target specific audiences in compelling ways. Discover tips to utilize LinkedIn as a relevant member recruitment, development and engagement tool.  Use as a strategy to stay front of mind with your members and business relationships, while increasing warm referrals and prospecting success.  In addition, use as a tool to stay abreast of trends that impact business and industry.
Speaker | Shari Pash, CMP , Consultant 

Sales- Growing Long Term Member Relationships 

In this 4-part sales training for Association Professionals we will cover: Developing your target market/Developing prospecting behaviors/Identifying the compelling, emotional reason to do business/Growing long-term member relationships.  Participants will understand the difference and the value of using a professional selling system that allows both the prospect and the sales person to get their needs met.
Speaker | Ken Seawell, Managing Partner, Sandler Training

Pivot Point: Reshaping your Business When it Matters Most

Avenue M Group wrote the book on membership. Well, Really the books on membership. The Art of Membership, Essentials, and Powerful Marketing Tactics that Sell are all authored by Sheri Jacobs. Her new book is just being unveil and MSAE has the honor of being one of the first groups to learn about her newest insights on membership perspectives. Copies if the book will be available for purchase.

Speaker | Sheri Jacobs, CAE, FASAE, founder of Avenue M Group


 


 


 


 

 

 

 


 

 

 


 


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