Keynote

Scott Steen CAE, FASAE
Executive Director
American Physiological Society 

Members In the Center Ring 

 During the past decade, association leaders and consultants have been increasingly concerned about the sustainability of the association membership model. Is it still relevant? Should we reinvent the model? Or should we just get rid of the whole idea and focus on delivering quality products and services?

In this session, we will discover why members and membership are more relevant than ever, remaining at the very center of what defines us as associations. We will explore how we can move from more mechanistic approaches to build deeply human member communities, enhance engagement, interact with members more authentically, and deliver truly heroic member service. 

Bio

Scott Steen, CAE, FASAE, has spent his career leading innovation in associations and nonprofits. He is a frequent writer and speaker on the topics of storytelling as a leadership tool, design thinking, and leading change initiatives. 

As the executive director of the American Physiological Society, Scott leads a staff of 85 in championing the interests of more than 10,000 researchers and educators working at the frontiers of science to advance our understanding of life and human health. 

Scott previously served as president & CEO of American Forests, the nation’s oldest conservation organization. During his tenure, membership has tripled, engagement skyrocketed, and the organization formed innovative partnerships with brands like Whole Foods, Eddie Bauer, Coca-Cola, Bank of America, Cadillac, and the Screen Actors Guild Awards. 

Prior to that, Scott was executive director of the American Ceramics Society and chief strategy & knowledge officer for the American Society of Association Executives. He earned his CAE in 2007 and became an ASAE Fellow in 2009.


 

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