The Michigan Society of Association Executives (MSAE) serves its members through several companion publications. These include Association IMPACT®, a national award-winning, bi-monthly magazine; the annual Association Directory, published in print and electronic formats; and MSAE Update, a weekly e-newsletter.
Association IMPACT is one of the organization’s most popular member benefits. Each issue reaches the desks of over 1,000 MSAE members, including CEOs and key management of more than 600 associations, non-profit organizations and related firms in Michigan.
Advertising opportunities in Association IMPACT, Association Directory, MSAE Update, and the MSAE Web site
(www.msae.org) are available to members and non-members. Consider these MSAE advertising advantages:
- MSAE’s publications represent the most effective, inexpensive way to market to the association sector in Michigan.
- Association IMPACT is the only Michigan publication for association decision-makers and is MSAE’s most valued member benefit. Members share information from the magazine — more 33 percent have clipped, saved, or passed along an article to an associate. Among this group, another 33 percent regularly pass along the magazine to at least one additional person.
- The MSAE Web site posts an average of 8,060 views per month; 1,463 visitors; 3,777 home page views per month; and 6 out of 10 MSAE members visit the site at least every 30 days.
- MSAE Update breaks through email clutter with a whopping 97 percent of MSAE members receiving this popular weekly e-newsletter.
- MSAE’s Association Directory is kept close by, as 54 percent of members say they can reach it without getting up from their desk. About 40 percent indicate that the directory is in their office/work area.
In short, associations use the services and products marketed through MSAE’s publications and Web site because they support the companies that support their organization.
Click here to download a PDF of the MSAE 2011 Media Kit. Questions? Contact Anthony Kalogeridis.
The Michigan Society of Association Executives (MSAE) serves its members through several companion publications. These include Association IMPACT®, a national award-winning, bi-monthly magazine; the annual Association Directory, published in print and electronic formats; and MSAE Update, a weekly e-newsletter.
Association IMPACT is one of the organization’s most popular member benefits. Each issue reaches the desks of over 1,000 MSAE members, including CEOs and key management of more than 600 associations, non-profit organizations and related firms in Michigan.
Advertising opportunities in Association IMPACT, Association Directory, MSAE Update, and the MSAE Web site
(www.msae.org) are available to members and non-members. Consider these MSAE advertising advantages:
- MSAE’s publications represent the most effective, inexpensive way to market to the association sector in Michigan.
- Association IMPACT is the only Michigan publication for association decision-makers and is MSAE’s most valued member benefit. Members share information from the magazine — more 33 percent have clipped, saved, or passed along an article to an associate. Among this group, another 33 percent regularly pass along the magazine to at least one additional person.
- The MSAE Web site posts an average of 8,060 views per month; 1,463 visitors; 3,777 home page views per month; and 6 out of 10 MSAE members visit the site at least every 30 days.
- MSAE Update breaks through email clutter with a whopping 97 percent of MSAE members receiving this popular weekly e-newsletter.
- MSAE’s Association Directory is kept close by, as 54 percent of members say they can reach it without getting up from their desk. About 40 percent indicate that the directory is in their office/work area.
In short, associations use the services and products marketed through MSAE’s publications and Web site because they support the companies that support their organization.
Click here to download a PDF of the MSAE 2011 Media Kit. Questions? Contact Anthony Kalogeridis.