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Staying Relevant the Next Two Years
Thursday, April 22, 2010 ( reads)
by Bruce Aldrich, CAE
In these trying economic times, it has become increasingly difficult to maintain membership loyalty. Do you provide relevant, substantial member benefits that will assist in either maintaining or growing both your member renewal and new members obtained? Can your members gather all the information they need in an electronic format?
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Skimmers: Hook ‘Em and Land ‘Em
Friday, April 02, 2010 ( reads)
By Terry Terry, Message Makers
- Who reads the content you write for your members?
- How do you know?
- Do they see the issues you describe as crucial to your field?
- Does your turn of phrase turn them on or off?
- Are they reading all your messages, or just marking them all as “read”?
- How do you know?
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