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Industry Updates Saturday, May 26, 2012  
 Digital Platforms Continue to Grow as Reference

Digital Platforms Continue to Grow as Reference

Roughly a third (34%) of the public goes to online sources for news. This is on par with radio, and slightly higher than daily newspapers. And when cell phones, email, social networks and podcasts are added in, 44% of Americans say they got news through one or more internet or mobile digital source. Are you providing news to your members in the way they want to receive it?

There are many more ways to get the news these days, and as a consequence Americans are spending more time with the news than over much of the past decade. Digital platforms are playing a larger role in news consumption, and they seem to be more than making up for modest declines in the audience for traditional platforms. This was the overall finding from the newest Pew Center research available at http://people-press.org/report/652/.


Posted on Friday, October 01, 2010 (Archive on Monday, January 01, 0001)
Posted by kellymc  Contributed by
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