Breakout Sessions by Time

Take control of your professional development and the impact you can have at your organization. Breakout sessions are centered on the educational needs of the staff positions below. You have the choice to deep dive into your specialty or diversify your knowledge base by attending a session outside of your field of practice. Click on the times under each date to view each sessions available during that time period. 

Wednesday, July 12, 2017
10:45 a.m. -12:00 p.m. 1:30 p.m.-2:45 p.m. 3:15 p.m.-4:30 p.m.

Thursday, July 13, 2017 
8:00 a.m.-10:00 a.m.

Chief Executive Officer

Marketing & Communications


Meeting Planning & Professional Development


ORGPRO Breakout Track - Operations


Earn CEU Credits Wednesday: 6 hours | Thursday: 3 hours
Certified Association Executive (CAE) 
CAE credits are based on the actual clock time of qualifying education up to a maximum of 9 hours for the full conference. One hundred hours of continuing education within the past 5 years is required to sit for the CAE exam or forty hours in the past 3 years to recertify. 

Certified Meeting Professional (CMP) 
CMP credits are based on the actual clock time of qualifying education. To maintain and renew the CMP, applicants must complete 25 hours of continuing education relating to the 10 domains in the CMP International Standards over the past five years. Domains will be listed in the onsite program. 

Government Meeting Specialist (GMS) 
Government Meeting Specialist is a national SGMP program recommended for all planners and suppliers seeking the knowledge needed to carry out functions of a meeting professional. Visit for more information.

Wednesday, July 12, 2017

10:45 a.m. -12:00 p.m.

  Show Me the Money! Where Did I Spend It?
Kimberly Bode
principal, 834 Design & Marketing

The ability to quantify your marketing efforts is crucial. Learning how to take advantage of resources to evaluate the impact of your investments gives you the power to make smarter, more efficient decisions as you move forward. Your goal of generating positive return starts with a solid measurement strategy.

Email Effectiveness
Veronica Gracia-Wing
associate strategist, Piper and Gold Public Relations

Feel like you're in a constant state of distraction? You're not alone! The abundance of information in the online world can make it impossible for organizations to cut through the noise and connect with the right audience. 9 Tips for Effective Emails will help you learn how to cut through the clutter and not be just another email to your members.

Launch: Give Traction to Products and Services
Camron Gnass
founder and principal, Traction

Discover the secret power behind a creative brief and how to use one for the most effective ways to launch a new product or service. See best practices and real world solutions in this micro-workshop aimed to arm you with the best tools to position your brand.

Leadership & The Power of Self-Awareness
Brian Williamson, PhD
partner, GiANT Worldwide

Leadership skills are the ticket to the game, but self-awareness is 4X stronger of a predictor of long term success than IQ. In this session, you will have the chance to increase your self-awareness as a leader by assessing your leadership behaviors from three angles. You will engage with a research and best-practices based tool utilized by thousands of leaders around the world. Click here to view a preview.

Five Ways to Motivate Your Speakers to Care about Learning Design
Aaron Wolowiec, MSA, CAE, CMP, CTA
founder and president, Event Garde, LLC

During this session, identify both what learning design is and a systematic, outcomes-focused process for incorporating it more seamlessly into conference sessions. Additionally, walk away with five strategies for motivating your speakers to care about and apply learning design to the sessions they present for your organization.


1:30 p.m.-2:45 p.m.

  Communications Tips for Creating a Team that Rocks!
Karlene Belyea, MBA
chief executive officer, Michigan Veterinary Medical Association

Did you know that having a happy work team is the single greatest competitive advantage? Research shows that employees working in a positive environment with good communication have 31% higher productivity, 37% higher sales, 23% fewer health-related effects from stress and 3 times higher creativity. This fast-paced, interactive session will give you tips on working more effectively with different personalities and generations. Click here to view a preview.

Beyond Traditional - Let’s Get Digital
Rob McCarty
Jack of All, The Image Shoppe

There is a spectrum of ways to use digital media to benefit your organization. From a brand smart responsive website, SEO, SEM, email campaigns and newsletters, social media, video, and more - we will discuss how to audit your digital assets and the state of your digital marketing program, answer your questions, and even get a little interactive in this session. You’ll leave with engaging content and tactics to better maximize your organizations digital marketing efforts.

Don't DIY Your Security: Ways to Prepare Your Team for a Security Breach
Chad Paalman
managing partner, NuWave Technology Partners

The time to prepare is NOW! Discover the ins and outs of what you need to do to prepare your team and your members for a security breach. 

Design Thinking: Motivate Culture and Inspire Action
Sue Radwan, AE, MEd., ARM, SMP, 
owner, Leading Edge Mentoring
Camron Gnass
founder and principal, Traction

Discover empowering ways to recruit, engage and retain members; rethink and grow your conference; and devise engaging and effective marketing and promotional materials. Learn the five-steps of human-centered design thinking, and see real world applications that have achieved amazing results for new or recurring challenges facing organizations.

Expanding Your Reach: The Art of Content Writing
Selma Tucker
director of marketing and communications, Public Sector Consultants

Instead of passive and mundane writing, explore how your words can leap off the page to entice your readers. When conveying a message to your target audience, it’s imperative that your signature style come across and generate the desired response. Whether you’re a marketing neophyte or an aficionado, you’ll be able to employ these techniques in your next digital or print project to achieve better outcomes.

3:15 p.m.-4:30 p.m.  Inspirational Insights

Inspirational Insights empower bite-size learning opportunities that stimulates curiosity and pursues knowledge. Through high-impact and engaging education, our industry gurus explore and deliver tips and resources for branding, membership, storytelling, volunteer management and teams that will disrupt and challenge your organization. Instead of attendees rotating from room to room, the speakers rotate every 15 minutes.

Creating an Identity: The Brand Called YOU

Kimberly Bode
principal, 834 Design & Marketing

Did you know your brand is also impacted by your organizational brand as well? Why? It’s because people associate the organization with you and vice versa. Elicit the tools and resources to maximize your brand and your organization’s as well.

Strategic Illiteracy: The Membership Time Bomb 
Cynthia D'Amour, MBA
leadership strategist, People Power Unlimited

We are born filled with wonder and a powerful imagination. As children, parents, school, the community and more, teach us the rules we need to follow. Good grades are rewarded. And the vast majority of our population is strategically illiterate as a result. In times of great change (like now) strategic illiteracy is a time bomb for your association.

Using Video to Show Your Why 
Paul Schmidt
production director, UnoDeuce Multimedia

Video is becoming more ubiquitous in how we engage with an organization. So, as an organization how do you use video to up that engagement? In this presentation, Paul J Schmidt, owner and creative video strategist of UnoDeuce Multimedia will talk about why you should be producing video, how to use the tools that are out there, what results to look for and when to use a professional. Click here to view a preview.

How to Know When to Establish & Sunset Committees
David Westman, MBA, CAE, CPA
chief executive officer, Westman & Associates Consulting, LLC

There is no “cookie cutter” formula for determining which committees an association should have to help undertake various strategic and operational duties. Some associations operate with only a handful of committees, whereas others are overrun with 20, 30, or more of them. There are a few committees that are found in almost all associations (e.g., Nominating/Leadership Identification and Finance/Audit committees). This program will provide guidance on how best to determine which other committees an association should have, including recommended criteria for establishing and sun setting committees.

The Five Voices of A Team: How to Communicate Effectively With Everyone You Lead
Brian Williamson, PhD
partner, GiANT Worldwide

In this session, you will receive a simple, scalable solution to the common problems of miscommunication, poor execution, capacity constraints, relational drama, and other team challenges through the Five Voices of a Team; a robust tool that we developed on the basis of the best research on psychological typology. It has now benefitted thousands of leaders across the world.  Be introduced to yourself and your team in a new way.

Thursday, July 13, 2017 

8:00 a.m.-10:00 a.m. - Association Labs and Continental Breakfast

Hands-on learning at its best happens during Association Labs. Instead of racing the pace, we’re improvising, experimenting and exploring solutions pertaining to membership, meeting planning, sales and teambuilding to enhance your organization. We’ll fuel your belly with breakfast and relive your mind with breakthroughs in each lab.

  Going APE for the Future of Membership
Cynthia D'Amour, MBA
leadership strategist, People Power Unlimited

Disruptive changes are upon us practically everywhere we turn. More are on the way. Your association needs to get members beyond how you’ve always done things and into a more actively proactive space. Using the APE approach to embracing change, you’ll explore the potential future of membership together.

Live Your YOUlogy for Sales
Red Katz
Red Inspires

As a sales leader, you know all too well that nothing happens until someone SELLS something. And a high-performing sales team can knock down walls, generate amazing results, and keep going to do it again and again and again. THAT is the recipe for lasting sales success. Red Katz has spent a lifetime selling; he knows that sales is equal parts mindset and skillset, and he’s ready to teach you the skills that will help you know it, too. Click here to view a preview.

Words that Don’t Work 
Donna Oser, CAE
director of leadership development and executive search services, Michigan Association of School Boards

In this highly interactive and engaging session, we’ll learn about dominant behavior styles and words that elicit a negative pre-cognitive response from each style. Collectively, we’ll explore how these insights can inform our communications with colleagues and lead to more productive relationships. Participants will leave the session with a tool to help identify behavioral styles and a tip sheet for improved communications.  

Bring Disruption to Your Events
Bob Kobosky
Vice President, Global Accounts, ConferenceDirect

Have you been asked to “shake up” your meetings with new ways to deliver your content? This interactive session will showcase new ideas from industry peers and allow you to get in on the discussion with a seat at the table! 


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