Breakout Sessions by Track

Take control of your professional development and the impact you can have at your organization. Breakout sessions are centered on the educational needs of the staff positions below. You have the choice to deep dive into your specialty or diversify your knowledge base by attending a session outside of your field of practice. Click on the icons to view each track's sessions description. Want to mix and match your sessions? View breakout sessions by time.

Chief Executive Officer

Marketing & Communications

Sales


Meeting Planning & Professional Development

Membership

ORGPRO Breakout Track - Operations

Operations


Earn Continuing Education Credit
Certified Association Executive (CAE) | Wednesday: 5.5 CEUs | Thursday: 5.5 CEUs

To sit for the CAE exam, applicants must complete 100 hours of continuing education related to the 9 domains of nonprofit management within 5 years and 40 hours in the past 3 years to recertify. Attendees may earn up to 11 hours for the full conference. An additional 4 hours may be added by attending the EduTour.

Certified Meeting Professional (CMP) Wednesday: CEs Under Review | Thursday: CEs Under Review
To sit for the CMP exam or recertify, applicants must complete 25 hours of continuing education related to the 9 domains in the EIC International Standards over the past 5 years.  An additional 4 hours may be added by attending the EduTour.

Government Meeting Specialist (GMS)
Government Meeting Specialist is a national SGMP program recommended for all planners and suppliers seeking the knowledge needed to carry out functions of a meeting professional. Visit www.misgmp.org for more information.

CEO Only

CEO Only Session: Unpacking Artificial Intelligence
Wednesday, July 11 | 1:30 - 2:45 p.m.
In this interactive CEO Only session, we will “Unpack” the presentation on artificial intelligence given by Keynote Speaker Amith NagarajanContinue reading.

 Facilitator 
Ara Topouzian, President/CEO, Troy Chamber of Commerce


Marketing and Communications


Share and Share a Like: 29 Tech Tools to Create Cool Content for Social Media
Wednesday, July 11 | 10:45 a.m. - 12:00 p.m.
The most popular posts on social media are pictures and videos, and with a few easy (and free!) tech tools, you can transform your messages into share-worthy graphics that will put your organization out in front. Continue reading.

 Speaker 
Beth Ziesenis, Speaker. Author. Nerd., Your Nerdy Best Friend


Marketing Strategies That Strengthen the Brand of the Industry
Wednesday, July 11 | 1:30 - 2:45 p.m.
Digital marketing is no longer the future of marketing and communications, it is the present, and continues to evolve each day. Your association’s digital campaigns must provide a consistent experience with the rest of your brand and engage your audience at multiple touch points. Continue reading.

 Speakers 
Kim Bode, Principal, 8THIRTYFOUR Integrated Communications
Kayden Grinwis, Digital Director, 8THIRTYFOUR Integrated Communications


New Market Research Automation Tools
Wednesday, July 11 | 3:15 - 4:30 p.m.
In this session, we will learn about how new tools and software can not only automate your association research, but will also develop into a core competency and revenue-driving service offering for you and your members. Continue reading.

 Speaker 
Joshua Shapiro, Founder, Business Science Associates


Maximizing Google Ad Words
Thursday, July 12 | 9:00 - 9:45 a.m.
Google AdWords can be an effective way to reach your target audience. It can also be a frustrating-and costly-process. From basic setup, to hacks to optimize your efforts, Maximizing Google AdWords provides best practices and practical tips for enhancing your AdWords experience. Continue reading.

 Speaker 
Kristine KletkePresident, PMSI, Marketing & Social Media



Meeting Planning & Professional Development

 
Millennial Engagement: Creating Connection in an Era of Disconnect
Wednesday, July 11 | 10:45 a.m. - 12:00 p.m.
Millennials often struggle to remain engaged in traditional learning/workplace environments. Uncovering and leveraging the strengths and unique characteristics of millennials will strengthen your workforce. Continue reading.

 Speakers 
Aaron Wolowiec, MSA, CAE, CMP, CTAChief Executive Officer, Event Garde, LLC
Lindsay GrossDirector, Facilitation Services, Event Garde, LLC


Badging
Wednesday, July 11 | 1:30 - 2:45 p.m.
Today’s workforce is caught in a relentless skills gap that grows wider each year. Employers are desperate to find qualified talent among candidates who lack sufficient technical know-how and business competence to drive organizations forward. Continue reading.

 Speaker 
Erin Pavane, Business Development Manager, WBT Systems


The Difference of Quality Partnership (Panel Discussion)
Wednesday, July 11 | 3:15 - 4:30 p.m.
How do you develop and maintain solid partnerships between suppliers and planners? A partnership where parties, agree to cooperate to advance their mutual interest and allows us all to be truly successful? Continue reading.

 Panel 
Janet Ormsby, CMPDirector of Events, Michigan Credit Union League
Kristy Doak, CMPDirector of Sales, Lansing Center
Kate Barber, CMP, Director of Sales, Suburban Collection Showplace
John Francis, CMP, Manager, Sports and Destination Support, Detroit Metro Convention & Visitors Bureau

 Moderator 
Bob Thomas, IOM, CAE, CMPVice President of Operations & Executive Director, Michigan Chamber Foundation, Michigan Chamber of Commerce



Crisis Management-Meeting Security
Thursday, July 12 | 12:30 - 3:30 p.m.
Active shooter incidents are becoming more frequent, terrifying and lethal. Employees, guests, and visitors have an expectation your facility will be aware of the best practices to prevent, manage, survive, and recover from shooting events. 
Continue reading.

 Speaker 
Kenneth Wolf, Ph. D.Executive Director, Incident Management Team, Inc
Marilyn Knight, MSW
, President and CEO, Incident Management Team, Inc. 

An Effective Communication Plan 
Thursday, July 12 | 8:00 - 8:45 a.m.
This session will outline how an association of any size can create an effective communication plan that will have the staff, the board, the members and your prospective audience all on the same page and reaching effective communication in a true two-way street. Continue reading.

 Speakers 
Ann Bruttell, President, Meeting Coordinators, Inc.
Marcy Dwyer, CAE, CMP, MBA, Executive Director, Detroit District Dental Society



Membership


Developing Personas to Enhance Member Recruitment, Engagement and Retention
Wednesday, July 11 | 10:45 a.m. - 12:00 p.m.
Many associations are using personas in their marketing. Personas are needed to help deliver relevant and useful content to both members and prospective members. Continue reading.

 Speakers 
Lori Birman, CAEVice President of Membership and Development, Small Business Association of Michigan
Marcy Dwyer, CAE, CMP, MBAExecutive Director, Detroit District Dental Society
Sarah MillerVice President, Marketing & Strategic Communications, Small Business Association of Michigan



10 Practical Tools to Build a Talent Pipeline
Wednesday, July 11 | 1:30 - 2:45 p.m.
As companies struggle to attract and retain talent, they’ll need to become highly effective at building their own talent pipeline.  Continue reading.

 Speaker 
Jim BitterleManaging Partner, EDSI Consulting


Using Trends to Drive Your Association (Panel Discussion)
Wednesday, July 11 | 3:15 - 4:30 p.m.
The new methodology of crafting a strategic focus or preferred future through environmental scanning has led to success. Hear how having thought leaders go through a scanning function has resulted in member engagement and a shared vision for these Michigan associations. Continue reading.

 Speakers 
T. Rann PaynterPresident and CEO, Michigan Bankers Association
Annie Kruise, CMP, Executive Director, Arboriculture Society of Michigan  
Cheryl Ronk, CAE, CMP, FASAE, President and CEO, Michigan Society of Association Executive
s

Dare to Be Distinct: Achieving Diversity in Associations
Wednesday, July 11 | 3:15 - 4:30 p.m.
We maximize and capitalize on our uniqueness to make something great. And we seek to include the perspectives of those that can help us be better and achieve more. This session will explore how to apply change leadership in diversity and inclusion.  Continue reading.

 Speaker 
Mariama Boney, MSW, CAESenior Director, Volunteer Leadership Development & Regional Affairs, NAFSA: Association of International Educators


Rethinking Your Dues Model
Wednesday, July 12 | 8:00 - 8:45 a.m.
Many organizations have maintained the same dues structures for decades, even as their membership levels decline. Hear about the Home Builders Association of Michigan’s effort to restructure their model. Continue reading.

 Speaker 
Bob FilkaCEO, Home Builders Association of Michigan



Operations


Software/Technology: What's Your Digital Strategy?
Wednesday, July 11 | 10:45 a.m. - 12:00 p.m.
Do you have a digital strategy that aligns with your overall business objectives?  With so many options for software, online tools, analytics, how do you know which technology to use? Continue reading.

 Speaker 
Rajan Gupta, Enexas, LLC



Trade Shows - Latest Trends
Wednesday, July 11 | 1:30 - 2:45 p.m.
This fast-paced session will provide a snapshot of current and future trends impacting trade shows, and most importantly, will provide actionable insights for business strategies to ensure future success. Continue reading.

 Speaker 
Cathy Breden, CAE, CMP
EVP & Chief Operating Officer, International Association of Exhibitions and Events™

Lean Thinking 
Thursday, July 12 | 12:30 - 3:30 p.m.
This session focuses on one of the most successful business philosophies of all time - lean thinking. 
Continue reading.

 Speaker 
Debra LevantrosserFounder, Michigan Lean Consortium


Fundraising 
Thursday, July 12 | 9:00 - 9:45 p.m.
Success in fundraising comes from applying the same basic principle: a meaningful relationship between the donor and the organization. This requires understanding of fundraising elements and building the skills to succeed. Continue reading.

 Speaker 
Sam Tidwell, Non-profit Management and Fundraising Consultant


Design a Workplace People Will Love 
Thursday, July 12 | 12:30 - 3:30 p.m.
This session is about ways to attract and retain top talent, specifically through the workplace. By focusing on culture and branding within the workplace, organizations will be able to not only attract, but also retain talent for the long haul. 
Continue reading.

 Speaker 
Katherine McGerty, Marketing Manager, ISCG



Sales

Networking Evolution: Building Stronger Relationships
Wednesday, July 11 | 10:45 a.m. - 12:00 p.m.
What we call networking is the cement that holds together the bricks of our non-dues revenue lines of value. Together we will explore how to deepen board member connections. Continue reading.

 Speaker 
Lowell Aplebaum, CEO, Vista Cova


Selling to Associations (Part 1)
Wednesday, July 11 | 1:30 - 2:45 p.m.
The association world needs both non-profit associations and for-profit businesses. We will cover marketing and selling to non-profit associations, who they are and how they are different from for-profit businesses. Continue reading.

 Speaker 
Ken Fischang, CMP, President, The Fischang Group


Selling to Associations (Part 2)
Wednesday, July 11 | 3:15 - 4:30 p.m.
Come ready to share your best sales ideas and we’ll review the 12-step process for selling to non-profit associations to achieve maximum return on investment. Continue reading.

 Speaker 
Ken Fischang, CMPPresident, The Fischang Group


Improving Profitability & Productivity
Thursday, July 12 | 8:00 - 8:45 a.m.
We will discuss a few separate topics in this session. Learn how to become more efficient with prospective members in order to waste less time with those not serious of becoming members. Continue reading.

 Speaker 
Kirk ArmstrongOwner & Principal, Armstrong Sales

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Disclaimer

Information on this web site is provided for general educational purposes only and is not intended to provide legal advice on any subject matter whatsoever. Your use of our website is at your own risk. Due to frequent changes in the law, some of the information on the website may not reflect the current state of the law and we recommend contacting appropriate legal advice. MSAE is not responsible for any errors or omissions in the content on the website nor for damages that arise from your use of the website under any circumstances.