CAE Summit

6th Annual CAE Summit: Connecting People to Your Association
July 11-12, 2018

Connecting People to Your Association –  Exploring A Systems Approach to Member Value Proposition, Engagement and Loyalty

For those CAEs:

• Who are Progressive thinkers 
• Who seek deep and provocative learning
• Who enjoy deep and meaningful exploration into the future of associations
• Who have insights to share with like-minded colleagues.

Why does the Michigan Society of Association Executives offer this program? 

• We are building on the deep and provocative learning CAEs get from the Michigan CAE Exam prep program.
• Challenging you to go to the next level in applications of systems thinking in the association profession

"How You Think Is How You Lead...

Is How You Plan Is How You Act" 

- Anonymous

Tentative Schedule, subject to change

Wednesday, July 11, 2018

7:30 a.m. – 8:20 a.m. CAE & MSAE Past Chairman Breakfast (by invitation only)
8:30 a.m. – 10:00 a.m. Introductions & Orientation to the Summit

Defining our terms of reference:
   •How do you define Member Value?  
   •How do you define Member Engagement
   •How do you define Member Loyalty?

How does systems thinking shift our view of the Value Proposition for Members?
10:00 a.m. – 11:15 a.m.. David Gammel’s – Engagement Acceleration Curve 

Activity: Examining Organizational Engagement
11:15 a.m. – 11:55 p.m. Activity: Assessing How Our Functions Inhibit or Support Member Engagement
12:00 p.m. – 1:30 p.m. Keynote Luncheon: Artificial Intelligence, Amith Nagarajan
1:30 p.m. – 2:45 p.m. AI and Member Engagement: How might we to Accelerate data-driven engagement – Amith Nagarajan 
2:45 p.m. – 3:00 p.m. Afternoon Break
3:00 p.m. – 3:30 p.m. Moving from Customer to Owners Relationship
3:30 p.m. – 5:00 p.m. Activity: Stories and Legends Fuel Acceleration in Relationship-Building 
Content Focus: How timing, language, humor, images and emotional content impact relationship-building

Thursday, July 12, 2018

8:00 a.m. – 9:00 a.m. CAE Summit Breakfast
What are the Implications of a Membership Economy on Associations?
9:00 a.m. – 10:00 a.m. Human Centered Design Thinking and Membership Engagement
10:00 a.m. – 10:15 a.m. Morning Break
10:15 a.m. – 10:45 a.m. Human Centered Design Thinking and Member Engagement Model 1.0
10:45 a.m. – 12:15 p.m. Moving the Stuart Meyers Member Engagement Model 1.0 to 2.0
12:15 p.m. – 1:00 p.m. Lunch Break
1:00 p.m. – 4:30 p.m. Integrating Voice, Volunteerism, Participation and Networking to Maximize Loyalty Using Gamification Techniques
4:30 p.m. – 5:00 p.m. Wrap Up
Are we asking the right questions?  Is member engagement what we are after? OR increasing member value? OR member loyalty through member engagement?
5:00 p.m. – 6:00 p.m. CAE Summit Reception

Key Contributers






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