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Ensuring a knowledgeable, professional and successful community is MSAE’s mission and core to our long-term success. Because we are a member-first organization, MSAE has continuously pushed the envelope and experimented with the best means to deliver a unique and enriching experience to all of our members and partners.
But in this current era of rapid technological, social and economic change, how we serve our members had to shift to reflect the new realities of our society. After conducting a comprehensive analysis of our organizational structure, program offerings and overall operations, the MSAE Board has approved a “New MSAE."
The New MSAE will be more nimble, effective and efficient. Like many organizational redesigns, we are looking towards future member needs. This will result in increased investment in some places and redeployment in others.
The Board approved a budget that rightsized MSAE for the future and positions the organization to have a successful change in CEO leadership coming Fall of 2018.
As a result, MSAE determined which programs to sunset and which to expand. In the upcoming months we will slowly roll out the following:
The changed scope of work, made it necessary to redesign every staff position. The new positions were created to reflect the changing landscape of association management, provide enhanced sharing of resources and facilitate a higher level of collaboration.
President/CEO | Cheryl Ronk, CAE, CMP, FASAE
Job Description: To implement the strategic plan and create a progressive, future focused organization that attracts members. Make MSAE the one organization no association employee can afford to be without.
CFO of MSAE and General Manager of MSAE Service Corporation | Denise Amburgey
Job Description: To provide opportunities for members to receive unique services or save money in services. To maintain the operations of the organization.
Strategic Marketing Manager | Shawnna Henderson
Job Description: To create and implement marketing plans to expand our reach.
Certification Manager | Kristy Carlson, CMP
Job Description: Responsible for the certification programs we offer and to help customers achieve and maintain their certification.
Career Enrichment Manager | Stephanie Wohlfert, CMP
Job Description: Responsible for design, marketing, and implementation of those elements that expand one’s knowledge of association management through tracks of learning.
Member Service Coordinator | Kelly Chase, CMP
Job Description: Responsible for the customer touch for our offerings to members and assists with education design.
Association Community Manager | Angela DeVries
Job Description: Responsible for the interaction among and between members and customers, maintaining and growing the member base.
Association Industry Advocate | Vacant
Job Description: To foster a healthy public policy environment for our members.
Associations must stay continually relevant to members. This structure will allow MSAE to serve current and additional stakeholder audiences in an affordable way. We are excited to serve you in our new capacity and eagerly await a chance to engage with you as the “New MSAE.”
If you have questions, please contact me at firstname.lastname@example.org or 517.332.6723.
With MSAE’s new organizational membership model, our membership has more than doubled to over 1,700 members. No longer are we an association just for the Chief Staff Executive…we’re here to serve the entire association staff. During the past year, we’ve created many new programs, webinars, peer-to-peer community of practice groups, and resources to address the needs of all staff levels.
MSAE Staff Profile: Kelly Chase, CMP
Starting in January of this year, Hanna Featherston joined the MSAE team as our meetings intern. She has already shown leadership in taking on any task and project available. Currently finishing her degree majoring in Recreational and Event Management with a minor in Business Administration at Central Michigan University, her graduation date is set for August 2018.
Have you heard about the brand new eMarketplace coming to MSAE?
This eMarketplace will be an online store that provides a one-stop-shop for accessing millions of discounted products and services such as office supplies, promotional merchandise, photo and video equipment, and even payroll and accounting software. Each of these products and services offer better pricing and contract and terms and conditions than our members could likely secure on their own.