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The Next Crisis: Back to School Bookmark

The Next Crisis: Back to School

In the past few months, COVID-19 has provided association executives a master class in agility. In the coming months, those newly honed skills will be tested as Michigan's children don't head back to school and, instead, settle in at home for remote learning. Remote learning presents real challenges for parents, and associations that employ parents. Here are some things to consider when developing a plan to support employees who have children attending school remotely: 

People come first. Employees are more stressed than ever. They are worried about their children's education, employment status, and sanity. Association leaders should identify the collective impact this will have their staff teams and open a dialogue about potential solutions and supports. While many ideas are starting to percolate, co-creation of solutions with employees will improve efficacy and better leverage resources.  

Tips and Etiquette for Virtual Meetings Bookmark

Tips and Etiquette for Virtual Meetings

Over the last few months, we’ve all likely spent a considerable amount of time on Zoom calls. If you’re at all like me, you’ve quickly realized that virtual meetings and events quickly separate attendees who know how to be engaging and prepared participants from those who, well, very much aren’t.

What Does the Customer Value? Bookmark

What Does the Customer Value?

Management consultant Peter Drucker posed the question 40+ years ago and it is more important now than ever. What does the customer (or member) value? As association leaders wrestle with budgeting for the next year in an economy that rivals that of the Great Depression, this is the critical question. Association resources - human, capital, physical, everything - must be aligned in response to the answer.     

Products & Services

What products and services will members need to weather this storm? Key questions include:

What should the association continue to provide?What should the association double down on?

What should the association stop doing? 

What should the association start doing?

Redesigning Association Business Models Bookmark

Redesigning Association Business Models

As associations move past the early response phases to COVID-19 and plan for an uncertain future, there is a lot of conversation around how to analyze business lines and develop business models. While there are many different approaches to doing so, the Business Model Canvas is a deceptively simple tool that captures a business model's building blocks in a useful, one-page snapshot 


The BMC is a visual organizer that focuses on the essential aspects of a business model and allows the user to appreciate the relationships among those aspects. The Value Proposition is central to a strong business model, and it is oriented as such in the tool. Also inherent in the tool's design are both sides of the balance sheet. On the right side of the BMC, are those aspects of the business model that relate to revenue generation: Customer Segments, Customer Relationships, Channels, and Revenue Streams. On the left side of the BMC are the aspects that have costs associated with them: Key Resources, Key Activities, Key Partnerships, and Cost Structures. 

Association Business Lines are Changing Bookmark

Association Business Lines are Changing

[In-person meetings appear to be being pushed farther and farther out on the horizon. Complete information on ASAE’s Impact Research can be found here.]

For the average association without some qualifying circumstance, the proportion of overall revenue generated by meetings and education in associations will likely never return to its pre-COVID state. While I hope this isn't true, I suspect it is, and here's why. 


In the years to come, in-person meetings and education will be hindered by several key limitations. In-person meetings will be more expensive to host due to necessary virus precautions. Attendance is likely to decline due to fear of inherent risk, restrictions on business travel, and, paradoxically, undesirable expectations on attendees (face coverings,etc.).  I am not suggesting that in-person meetings won't still be an important business line for associations but rather a less prominent one. And, this problem is not solved by just shifting to virtual meetings. 


Association virtual meetings and education as a significant business line are also under threat. The first threat is cost - taking content online in a meaningful way requires investments in staff training, software, and technology that associations with diminishing reserves may not be able to make. In the short term, association members have tolerated a somewhat awkward foray into virtual, but their patience will run thin. This will be hastened by contrast with the most significant disruptive threat...

CMP Virtual Prep Course Info Session Bookmark

CMP Virtual Prep Course Info Session
Interested in learning more about the Fall 2020 Virtual CMP Prep Course? Join us at this one-hour info session to get your questions answered. 

Mental Health in the Workplace: Start with Empathy Bookmark

Mental Health in the Workplace: Start with Empathy

As the COVID19 pandemic continues to rage across the country, even those not infected have been feeling a substantial impact in other ways. Unemployment, lack of childcare, and chronic instability associated with the economic and cultural fallout of the pandemic has many experiencing severe bouts of anxiety, depression, and other mental health symptoms.

The Best-Laid Plans Bookmark

The Best-Laid Plans
Whether you were planning to attend in person or virtually, we have been looking forward to seeing you at ORGPRO 2020! We'd worked diligently with Motown Digitial and Chase Creative to re-tool it as a hybrid event. We'd curated content from national subject matter experts and some of our smartest colleagues in the state to be relevant to what's happening right now. Of course, we'd worked meticulously with the Radisson Plaza team and Discover Kalamazoo to make sure you'd have an amazing and safe experience. 

But, as the saying goes, the best-laid plans of mice and men often go awry. After careful consideration of present circumstances, our Safe Meetings in Michigan pre-event guidance, and yesterday's member survey, we've decided to cancel both the virtual and face-to-face events. Here's why:

Virtual Events Have Boomed in the COVID-19 Era. But Are They Here to Stay? Bookmark

Virtual Events Have Boomed in the COVID-19 Era. But Are They Here to Stay?
Virtual events are ubiquitous this summer. But will that trend stick around?

Goryl and Moss Recognized for Service Bookmark

MSAE's Board of Directors recognized two directors who are retiring from the board at its June meeting. Carey Goryl, MSW, CAE, and Mike Moss, CAE, are finishing up notable service on the board. 

The board reluctantly accepted a letter of resignation from Carey Goryl, CEO of the Association for Advancing Physician and Provider Recruitment, and thanked her for remarkable service to MSAE. Goryl's departure comes at the end of year two of a three-year term due to relocation - she and her family are moving back to the east coast so that her husband can pursue new career opportunities. 


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