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MSAE Blog

Want to stay up to date in the association world? This blog will provide you with news about members, industry updates, trends and more!

Goryl and Moss Recognized for Service Bookmark

MSAE's Board of Directors recognized two directors who are retiring from the board at its June meeting. Carey Goryl, MSW, CAE, and Mike Moss, CAE, are finishing up notable service on the board. 


The board reluctantly accepted a letter of resignation from Carey Goryl, CEO of the Association for Advancing Physician and Provider Recruitment, and thanked her for remarkable service to MSAE. Goryl's departure comes at the end of year two of a three-year term due to relocation - she and her family are moving back to the east coast so that her husband can pursue new career opportunities. 

You're Invited to MSAE's Annual Meeting Bookmark

You're Invited to MSAE's Annual Meeting

MSAE's Annual Meeting will be held on August 4, 2020, beginning at 12 PM at the Radisson Plaza Hotel at Kalamazoo Center - I hope you will join us! We have some important items on the agenda including the election of new directors to the board, the ratification of a revised set of bylaws, and an update on the State of the Society.  


MSAE's Board of Directors unanimously supported the slate proposed by the Leadership Identification Committee, chaired by Denise McGinn, CAE. The slate includes Steve Pontoni of the Michigan Association for Justice and John Tramontana, CAE, of the Michigan Veterinary Medical Association, who stand nominated to fill two open seats, both with three-year terms. Barring the petition of any write-in candidates from Active Members, the slate will be accepted as presented at the Annual Meeting. 

How to Tell if Your Website is Junk Bookmark

How to Tell if Your Website is Junk


Sometimes, it just doesn’t seem fair. As an organization, you spent some big money on a new website to make your association (or company) shine online. But, it’s been a few years now. That shine has begun to wane, as design trends have inevitably changed. The site doesn’t load like it used to, and organic search, once your domain’s strong suit, has become anemic for even the most apt search terms.


So, are you sunk? Probably not. We’ve found two excellent tools to help you gauge where your website’s weaknesses are and how to address them. Best of all? These tools are 100% free.

 

Looking Inward Bookmark

Looking Inward

The events of the last ten days evoke strong feelings in all of us. But feelings do not an authority make. I am acutely aware that I do not possess the life experience nor the knowledge to speak credibly on the matter of racial inequity. So, I will simply invite you to join me as I work to overcome my own ignorance.

The Michigan League for Public Policy made a decision  several years ago to apply a racial equity lens to the anti-poverty work that was at the heart of their mission. Emboldened by the knowledge that the disparities in health, wealth and well-being that they seek to eradicate are largely a result of racism that has been enshrined in public policy over the course of U.S. history, MLPP created the 21-Day Racial Equity Challenge It's designed to be a personal exploration of racial equity taken in over several weeks. 


I hope you’ll consider joining me.


 

Event Goals, From Live to Virtual Bookmark

Event Goals, From Live to Virtual

 

I like to start out my client meetings with “tell me about your organization” and “tell me about your event.”  These questions don’t directly impact the Audio Visual quote that I will later write, but the answers are invaluable as to how my team approaches the look, feel, suggestions, and options that are available to our clients.  Plus, honestly, it’s one of my favorite parts of this job – learning who we are supporting, and why they do what they do.  It’s usually extremely rewarding to know how we are helping to get the message out and successfully meet the event goals.

 

Worried About Offering a Virtual Conference Experience? You're Not Alone Bookmark

Worried About Offering a Virtual Conference Experience? You're Not Alone

Given the uncertainty of the pandemic, ORGPRO was always going to look different in 2020. On our call, we went over why we’re offering a hybrid conference, with a virtual experience to complement the option of attending in-person. The conversation was enlightening in a variety of ways, but in two polls we conducted during the call, it was clear that many executives share similar attitudes and concerns about the future of their events. 

Flying Higher Bookmark

Flying Higher

It seems like everyone I talk with tells me they have more work to do since the pandemic started. I hear the disbelief in their voices as they say it - mainly because we all felt we were working hard before COVID-19.  And we were. The difference now is that, on top of everything else (furloughs, working from home, increased member needs, financial concerns, etc.), we can no longer rely on autopilot. 

Tools for Good Governance Bookmark

Tools for Good Governance

Last week I had the pleasure of meeting with a member CEO and his association's Board of Directors to talk about effective practices of association boards.  This was a very high functioning board and CEO - it was work sessions like this that helped to get them to that level. It got me thinking that now is as good a time as any to explore fundamental tools that, simple as they may seem, can help you support good governance in your association. 


Position descriptions. Current position descriptions for the CEO, board officers, and board members at large establish a common understanding across the governance team and reduce the likelihood of misunderstandings. Position descriptions also serve to inform the leadership recruitment process. Do your position descriptions accurately reflect the expectations of the association, or is it time for an update?   

MSAE Team Introductions: Donna Oser Bookmark

MSAE Team Introductions: Donna Oser

If you feel a new sense of enthusiasm when it comes to all things MSAE these days, that positive vibe you’re getting is from our energetic new leader, Donna Oser. Since Donna has taken the helm, it’s clear that MSAE isn’t just going to get a fresh coat of paint. We’re seeing a fundamental rethinking of the association from the ground up, and members are encouraged to be part of this change. 

How to Test Your Association's Membership Messaging Bookmark

How to Test Your Association's Membership Messaging


When it comes to membership marketing, it’s easy to assume you know the one value proposition that resonates with your membership the most. But as many marketers have discovered, the only way to confirm a value proposition’s effectiveness is to compare it with another. 


We recently had a conversation with Marketing General’s Tony Rossel, who discussed this very topic. Tony called it the 80-10-10 method, and it made such an impact with our group, we thought we’d share the method with everyone. 

 

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