Want to stay up to date in the association world? This blog will provide you with news about members, industry updates, trends and more!

Goryl and Moss Recognized for Service Bookmark

MSAE's Board of Directors recognized two directors who are retiring from the board at its June meeting. Carey Goryl, MSW, CAE, and Mike Moss, CAE, are finishing up notable service on the board. 

The board reluctantly accepted a letter of resignation from Carey Goryl, CEO of the Association for Advancing Physician and Provider Recruitment, and thanked her for remarkable service to MSAE. Goryl's departure comes at the end of year two of a three-year term due to relocation - she and her family are moving back to the east coast so that her husband can pursue new career opportunities. 

You're Invited to MSAE's Annual Meeting Bookmark

You're Invited to MSAE's Annual Meeting

MSAE's Annual Meeting will be held on August 4, 2020, beginning at 12 PM at the Radisson Plaza Hotel at Kalamazoo Center - I hope you will join us! We have some important items on the agenda including the election of new directors to the board, the ratification of a revised set of bylaws, and an update on the State of the Society.  

MSAE's Board of Directors unanimously supported the slate proposed by the Leadership Identification Committee, chaired by Denise McGinn, CAE. The slate includes Steve Pontoni of the Michigan Association for Justice and John Tramontana, CAE, of the Michigan Veterinary Medical Association, who stand nominated to fill two open seats, both with three-year terms. Barring the petition of any write-in candidates from Active Members, the slate will be accepted as presented at the Annual Meeting. 

How to Tell if Your Website is Junk Bookmark

How to Tell if Your Website is Junk

Sometimes, it just doesn’t seem fair. As an organization, you spent some big money on a new website to make your association (or company) shine online. But, it’s been a few years now. That shine has begun to wane, as design trends have inevitably changed. The site doesn’t load like it used to, and organic search, once your domain’s strong suit, has become anemic for even the most apt search terms.

So, are you sunk? Probably not. We’ve found two excellent tools to help you gauge where your website’s weaknesses are and how to address them. Best of all? These tools are 100% free.


Looking Inward Bookmark

Looking Inward

The events of the last ten days evoke strong feelings in all of us. But feelings do not an authority make. I am acutely aware that I do not possess the life experience nor the knowledge to speak credibly on the matter of racial inequity. So, I will simply invite you to join me as I work to overcome my own ignorance.

The Michigan League for Public Policy made a decision  several years ago to apply a racial equity lens to the anti-poverty work that was at the heart of their mission. Emboldened by the knowledge that the disparities in health, wealth and well-being that they seek to eradicate are largely a result of racism that has been enshrined in public policy over the course of U.S. history, MLPP created the 21-Day Racial Equity Challenge It's designed to be a personal exploration of racial equity taken in over several weeks. 

I hope you’ll consider joining me.


Event Goals, From Live to Virtual Bookmark

Event Goals, From Live to Virtual


I like to start out my client meetings with “tell me about your organization” and “tell me about your event.”  These questions don’t directly impact the Audio Visual quote that I will later write, but the answers are invaluable as to how my team approaches the look, feel, suggestions, and options that are available to our clients.  Plus, honestly, it’s one of my favorite parts of this job – learning who we are supporting, and why they do what they do.  It’s usually extremely rewarding to know how we are helping to get the message out and successfully meet the event goals.


Worried About Offering a Virtual Conference Experience? You're Not Alone Bookmark

Worried About Offering a Virtual Conference Experience? You're Not Alone

Given the uncertainty of the pandemic, ORGPRO was always going to look different in 2020. On our call, we went over why we’re offering a hybrid conference, with a virtual experience to complement the option of attending in-person. The conversation was enlightening in a variety of ways, but in two polls we conducted during the call, it was clear that many executives share similar attitudes and concerns about the future of their events. 

Flying Higher Bookmark

Flying Higher

It seems like everyone I talk with tells me they have more work to do since the pandemic started. I hear the disbelief in their voices as they say it - mainly because we all felt we were working hard before COVID-19.  And we were. The difference now is that, on top of everything else (furloughs, working from home, increased member needs, financial concerns, etc.), we can no longer rely on autopilot. 

Tools for Good Governance Bookmark

Tools for Good Governance

Last week I had the pleasure of meeting with a member CEO and his association's Board of Directors to talk about effective practices of association boards.  This was a very high functioning board and CEO - it was work sessions like this that helped to get them to that level. It got me thinking that now is as good a time as any to explore fundamental tools that, simple as they may seem, can help you support good governance in your association. 

Position descriptions. Current position descriptions for the CEO, board officers, and board members at large establish a common understanding across the governance team and reduce the likelihood of misunderstandings. Position descriptions also serve to inform the leadership recruitment process. Do your position descriptions accurately reflect the expectations of the association, or is it time for an update?   

MSAE Team Introductions: Donna Oser Bookmark

MSAE Team Introductions: Donna Oser

If you feel a new sense of enthusiasm when it comes to all things MSAE these days, that positive vibe you’re getting is from our energetic new leader, Donna Oser. Since Donna has taken the helm, it’s clear that MSAE isn’t just going to get a fresh coat of paint. We’re seeing a fundamental rethinking of the association from the ground up, and members are encouraged to be part of this change. 

How to Test Your Association's Membership Messaging Bookmark

How to Test Your Association's Membership Messaging

When it comes to membership marketing, it’s easy to assume you know the one value proposition that resonates with your membership the most. But as many marketers have discovered, the only way to confirm a value proposition’s effectiveness is to compare it with another. 

We recently had a conversation with Marketing General’s Tony Rossel, who discussed this very topic. Tony called it the 80-10-10 method, and it made such an impact with our group, we thought we’d share the method with everyone. 



Member News New Jobs Congratulations 2015 Association Impact Magazine Board Members Insurance Social Media Strategic Planning Reinvention Communications Emerging Professionals Econonics Associations MSAE Online Learning Upcoming Third Thought Staff Hiring Education industry news taxes fees new members award Industry Economics News industry news strategic thinking association professionals orgpro Department of Labor Overtime Jobs msae news new job press release awards IRS Social Security Nonprofits Associ8 networking event CPA membership specialist opportunities Happy New Year Best Moments in 2015 Highlights Memories Human Resources Tips Employment Law Tax Forms Health Coverage Employees Event Technology Engagement Employee Handbook Communication Employee Appreciation Day Success Legislative Public Policy Conference 2016 accountability congratulations government affairs overtime rule interns ceo association impact campaign finance government relations public policy employment hr Marketing Member Engagement Leadership Recognition Diamond Awards rising leaders meeting planners best practices ASA Award Association Societies Alliance Shane Yates member resources members Redesign Board amicus briefs online shopping msae news member benefits taxes hr legislative donors 2018 photos certification legislation advocacy asae ballot proposal michigan vote Amicus Curae Supreme Court Tax Standing Elections Sick Leave Minimum Wage fringe benefits donor disclosure school grading legislature litigate citizen initiated 2019 state of the state budget Redistricting Insurance Reform UBIT Lansing American Associations Day GDPR Strategic plan MSAE history michigan society of association executives board of directors community Pure Michigan tourism CVBs Board of Directors Advocacy Public Policy compensation benefits salary survey salary benchmark member benefit headquarters building for sale rental space change transition strategic plan people association membership member survey marketing general membership research ceo membership director volunteer leaders cse strategic planning bylaws governance volunteer member service member value retention asae research crisis plan coronavirus COVID19 management restructure leadership coronavirus covid-19 remote work from home telework WFM associations covid-19 quarantine social distancing virtual meetings COVID 19 corona virus meeting cancellation event insurance pandemic executives strategy business plan diversification value collaboration resources higher logic remote work work from home productivity management membership marketing digital marketing markting tips cse association management cares package financial relief ppp eidl MVCA member press release productivity tips WFH podcast podcasting marketing ideas crisis meetings conferences CDC OSHA membership tips association tips wellness association management work life balance resorts hotels small business michigan resorts michigan hotels cses assn exec executive covid 19 safe meetings in michigan meetings events employee wellness association leadership employee health learning events learning donna oser Aaron Wolowiec msae staff cae press releases thought leadership newsletter testing marketing tips executive director MSAE leadership board governance job description assn execs conferences technology audio visual virtual events remote learning assnexecs race equity website SEO SEM planning data revenue 2020 assnexec meeting virtual conferences event planning msae. governance election nominations #assnexec risk management face-to-face meetings #meetingprofs risk management meeting planning meeting venues election appointment

About Our Company

We are the association for associations  in Michigan! Our mission is to ensure a knowledgeable, professional and successful association community. 


Information on this web site is provided for general educational purposes only and is not intended to provide legal advice on any subject matter whatsoever. Your use of our website is at your own risk. Due to frequent changes in the law, some of the information on the website may not reflect the current state of the law and we recommend contacting appropriate legal advice. MSAE is not responsible for any errors or omissions in the content on the website nor for damages that arise from your use of the website under any circumstances.