Blog

rss

MSAE Blog

Want to stay up to date in the association world? This blog will provide you with news about members, industry updates, trends and more!

Silver Linings and Thought Leaders Bookmark

Silver Linings and Thought Leaders
One of the silver linings in the ‘cloud’ of the pandemic is that associations can leverage the virtual medium to bring some of the industry’s best minds to members and do so inexpensively. To this end, MSAE is thrilled to launch our new Thought Leader Webinar Series. The series features a 90-minute webinar each month from some of the best association minds in the country. The content was explicitly hand-curated for Michigan’s association community, and each speaker was selected for their knowledge and experience.

Executive Forum Set to Deliver Unique Learning Experience for CEOs Bookmark

Executive Forum Set to Deliver Unique Learning Experience for CEOs
Association CEOs looking to share perspectives and support fellow CEOs should plan to attend MSAE’s Executive Forum, October 18-20, 2020. The event is designed to allow chief staff executives the opportunity to explore issues that are top-of-mind for them while also learning practical strategies for leading associations through disruptive change - all in an intimate, informal setting. (Nothing sparks creativity quite like play, so there will be some group fun on the agenda, as well!)

Get More Out of Your Virtual Event Sponsorship Investment Bookmark

Get More Out of Your Virtual Event Sponsorship Investment

As events and meetings have gone virtual, event sponsors have had to change their approach to getting the most out of their sponsorship dollars. Adapting to virtual events has been a boon for sponsors who have brought innovative ideas to the new platform, proving that just because we can’t be face-to-face, doesn’t mean sponsors can’t see excellent ROI on their investments.

As is the case with in-person events, sponsors who lean into the event with energy and innovation will have far more success than those who remain flat-footed. Besides, it’s more fun to be part of the action, so why sit on the sidelines and hope for the best?

Here are five ideas to differentiate your business, fill your sales funnel, and get more out of your investment in virtual event sponsorships!

Event Promotion on Social Media

If you’re sponsoring a virtual event, let the world know about it! Write a blog post about the event and its importance to the industry and share it on social media. Create event-specific profile pictures for your social accounts in the weeks leading up to the event to let your audience know you’re sponsoring and attending. Your event promoters will love the help spreading the word about the event and will happily share your content with their own social media audience. It’s a win-win for sponsors and promoters alike.

Chasing the White Whale: Growing Engagement Amidst the Pandemic Bookmark

Chasing the White Whale: Growing Engagement Amidst the Pandemic
In the classic story of Moby Dick, Captain Ahab single-mindedly pursues a giant white whale across the equator and ultimately to his - and his crew’s - demise. Today, the term ‘chasing the white whale’ is used to describe a situation in which someone is going after something (perhaps obsessively) that is impossible to attain. After five months of pandemic-related shutdowns, some association leaders might feel that member engagement is their white whale. But quantitative research and observational data say otherwise: member engagement is attainable and now is the time to pursue it in earnest.

How to Add a Virtual Component to Your Event (Without Losing Your Mind) Bookmark

How to Add a Virtual Component to Your Event (Without Losing Your Mind)

 

COVID-19 has completely changed how members view meetings and events. For as long as there are still new cases across the country, potential conference attendees are going to hesitate to join a few hundred (or thousand) of their peers in a singular location and sit in big rooms with other people. While we’re certainly headed in the right direction in many locations (particularly Michigan!), we’re not anywhere close to being out of the woods. 

How to Tell if Your Website is Junk Bookmark

How to Tell if Your Website is Junk


Sometimes, it just doesn’t seem fair. As an organization, you spent some big money on a new website to make your association (or company) shine online. But, it’s been a few years now. That shine has begun to wane, as design trends have inevitably changed. The site doesn’t load like it used to, and organic search, once your domain’s strong suit, has become anemic for even the most apt search terms.


So, are you sunk? Probably not. We’ve found two excellent tools to help you gauge where your website’s weaknesses are and how to address them. Best of all? These tools are 100% free.

 

Worried About Offering a Virtual Conference Experience? You're Not Alone Bookmark

Worried About Offering a Virtual Conference Experience? You're Not Alone

Given the uncertainty of the pandemic, ORGPRO was always going to look different in 2020. On our call, we went over why we’re offering a hybrid conference, with a virtual experience to complement the option of attending in-person. The conversation was enlightening in a variety of ways, but in two polls we conducted during the call, it was clear that many executives share similar attitudes and concerns about the future of their events. 

MSAE Team Introductions: Wes Sovis Bookmark

MSAE Team Introductions: Wes Sovis

Wes Sovis is MSAE's Digital Communications Manager, responsible for putting out the association's vibes online. He's a social media and digital media fanatic, and his main goal to to help MSAE do more to engage, inform, and promote its members across a variety of digital mediums. 

How to Test Your Association's Membership Messaging Bookmark

How to Test Your Association's Membership Messaging


When it comes to membership marketing, it’s easy to assume you know the one value proposition that resonates with your membership the most. But as many marketers have discovered, the only way to confirm a value proposition’s effectiveness is to compare it with another. 


We recently had a conversation with Marketing General’s Tony Rossel, who discussed this very topic. Tony called it the 80-10-10 method, and it made such an impact with our group, we thought we’d share the method with everyone. 

 

The Rebirth of the Press Release Bookmark

The Rebirth of the Press Release

For many associations, they strive to be the go-to source for news and information for their respective industry. When members, the media, or politicians think about any given industry, the statewide association is, ideally, the first entity that comes to mind. 


If you think of some highly reputable and visible associations in Michigan, you’ll see they’re the first to be asked for comment on important issues of the day. But how did they garner such clout with the press? One of the biggest factors in attaining such authority is the seemingly old-fashioned, yet highly-effective communications asset of yore; the mighty press release. 

Tags

Member News New Jobs Congratulations 2015 Association Impact Magazine Board Members Insurance Social Media Strategic Planning Reinvention Communications Emerging Professionals Econonics Associations MSAE Online Learning Upcoming Third Thought Staff Hiring Education industry news taxes fees new members award Industry Economics News industry news strategic thinking association professionals orgpro Department of Labor Overtime Jobs msae news new job press release awards IRS Social Security Nonprofits Associ8 networking event CPA membership specialist opportunities Happy New Year Best Moments in 2015 Highlights Memories Human Resources Tips Employment Law Tax Forms Health Coverage Employees Event Technology Engagement Employee Handbook Communication Employee Appreciation Day Success Legislative Public Policy Conference 2016 accountability congratulations government affairs overtime rule interns ceo association impact campaign finance government relations public policy employment hr Marketing Member Engagement Leadership Recognition Diamond Awards rising leaders meeting planners best practices ASA Award Association Societies Alliance Shane Yates member resources members Redesign Board amicus briefs online shopping msae news member benefits taxes hr legislative donors 2018 photos certification legislation advocacy asae ballot proposal michigan vote Amicus Curae Supreme Court Tax Standing Elections Sick Leave Minimum Wage fringe benefits donor disclosure school grading legislature litigate citizen initiated 2019 state of the state budget Redistricting Insurance Reform UBIT Lansing American Associations Day GDPR Strategic plan MSAE history michigan society of association executives board of directors community Pure Michigan tourism CVBs Board of Directors Advocacy Public Policy compensation benefits salary survey salary benchmark member benefit headquarters building for sale rental space change transition strategic plan people association membership member survey marketing general membership research ceo membership director volunteer leaders cse strategic planning bylaws governance volunteer member service member value retention asae research crisis plan coronavirus COVID19 management restructure leadership coronavirus covid-19 remote work from home telework WFM associations covid-19 quarantine social distancing virtual meetings COVID 19 corona virus meeting cancellation event insurance pandemic executives strategy business plan diversification value collaboration resources higher logic remote work work from home productivity management membership marketing digital marketing markting tips cse association management cares package financial relief ppp eidl MVCA member press release productivity tips WFH podcast podcasting marketing ideas crisis meetings conferences CDC OSHA membership tips association tips wellness association management work life balance resorts hotels small business michigan resorts michigan hotels cses assn exec executive covid 19 safe meetings in michigan meetings events employee wellness association leadership employee health learning events learning donna oser Aaron Wolowiec msae staff cae press releases thought leadership newsletter testing marketing tips executive director MSAE leadership board governance job description assn execs conferences technology audio visual virtual events remote learning assnexecs race equity website SEO SEM planning data revenue 2020 assnexec meeting virtual conferences event planning msae. governance election nominations #assnexec risk management face-to-face meetings #meetingprofs risk management meeting planning meeting venues election appointment mental health employee mental health mental health in the workplace CMP Certified Meeting Planner Information CMP Events strategy assn #assnexec competition business of associations service programs sunset zoom calls leader covid pandemic back to school association news #assn ceos asae assn exec meetingsprof engagement membership engagement sponosr virtual marketing ROI meetingprofs assnexec in person career advancement assnceo pd CAE CEUs

About Our Company

We are the association for associations  in Michigan! Our mission is to ensure a knowledgeable, professional and successful association community. 

Disclaimer

Information on this web site is provided for general educational purposes only and is not intended to provide legal advice on any subject matter whatsoever. Your use of our website is at your own risk. Due to frequent changes in the law, some of the information on the website may not reflect the current state of the law and we recommend contacting appropriate legal advice. MSAE is not responsible for any errors or omissions in the content on the website nor for damages that arise from your use of the website under any circumstances.