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Want to stay up to date in the association world? This blog will provide you with news about members, industry updates, trends and more!

Executive Forum Set to Deliver Unique Learning Experience for CEOs Bookmark

Executive Forum Set to Deliver Unique Learning Experience for CEOs
Association CEOs looking to share perspectives and support fellow CEOs should plan to attend MSAE’s Executive Forum, October 18-20, 2020. The event is designed to allow chief staff executives the opportunity to explore issues that are top-of-mind for them while also learning practical strategies for leading associations through disruptive change - all in an intimate, informal setting. (Nothing sparks creativity quite like play, so there will be some group fun on the agenda, as well!)

Congratulations to Michigan's Newest CAEs! Bookmark

Congratulations to Michigan's Newest CAEs!
Passing the Certified Association Executive exam is no small feat. The accomplishment represents months of study, preparation, nerves, and time management skills. For many holders of the CAE designation, it represents one of the highlights of one’s professional career. For others, it simply represents the start of a new chapter for advancement.

Chasing the White Whale: Growing Engagement Amidst the Pandemic Bookmark

Chasing the White Whale: Growing Engagement Amidst the Pandemic
In the classic story of Moby Dick, Captain Ahab single-mindedly pursues a giant white whale across the equator and ultimately to his - and his crew’s - demise. Today, the term ‘chasing the white whale’ is used to describe a situation in which someone is going after something (perhaps obsessively) that is impossible to attain. After five months of pandemic-related shutdowns, some association leaders might feel that member engagement is their white whale. But quantitative research and observational data say otherwise: member engagement is attainable and now is the time to pursue it in earnest.

Lessons in Leadership Bookmark

Lessons in Leadership
Every association professional has likely witnessed or contributed to the 'all in the family' style criticism that exists between local, state, and national branches of associations. (I liken it to the unspoken rule that exists in my family among the five siblings – we're allowed to criticize one another, but we become fiercely protective when an outsider criticizes one of us.) I'd been hearing some of this about the American Society of Association Executives this spring and summer as the society stumbled a bit in launching its annual conference. When ASAE canceled its annual in-person conference and shifted to virtual but kept the same pricing model, long-time supporters railed at ASAE's business-as-usual approach. They chided the society for missing the opportunity of the virtual event by not re-thinking pricing, engagement, etc.

Meet Your New Chairman of the Board: Jared Burkhart, CAE Bookmark

Meet Your New Chairman of the Board: Jared Burkhart, CAE

If you joined us for our Annual Meeting on August 4, you know that we had some very exciting changes to announce. Perhaps the most important piece of business was the passing of the gavel from last year’s Chairman, Cynthia Maher, CAE, to Jared Burkhart, CAE.

The MSAE Annual Meeting (In Five Minutes) Bookmark

The MSAE Annual Meeting (In Five Minutes)

On August 4, we had one of the most well-attended Annual Meetings in recent MSAE history via Zoom. The reasons for high attendance were many; we welcomed a new Chairman, new Board members, made changes to our by-laws, and had a nationally-recognized thought leader on organizational culture provide us with a keynote. 


Tips and Etiquette for Virtual Meetings Bookmark

Tips and Etiquette for Virtual Meetings

Over the last few months, we’ve all likely spent a considerable amount of time on Zoom calls. If you’re at all like me, you’ve quickly realized that virtual meetings and events quickly separate attendees who know how to be engaging and prepared participants from those who, well, very much aren’t.

What Does the Customer Value? Bookmark

What Does the Customer Value?

Management consultant Peter Drucker posed the question 40+ years ago and it is more important now than ever. What does the customer (or member) value? As association leaders wrestle with budgeting for the next year in an economy that rivals that of the Great Depression, this is the critical question. Association resources - human, capital, physical, everything - must be aligned in response to the answer.     

Products & Services

What products and services will members need to weather this storm? Key questions include:

What should the association continue to provide?What should the association double down on?

What should the association stop doing? 

What should the association start doing?


Virtual Events Have Boomed in the COVID-19 Era. But Are They Here to Stay? Bookmark

Virtual Events Have Boomed in the COVID-19 Era. But Are They Here to Stay?
Virtual events are ubiquitous this summer. But will that trend stick around?

Goryl and Moss Recognized for Service Bookmark

MSAE's Board of Directors recognized two directors who are retiring from the board at its June meeting. Carey Goryl, MSW, CAE, and Mike Moss, CAE, are finishing up notable service on the board. 


The board reluctantly accepted a letter of resignation from Carey Goryl, CEO of the Association for Advancing Physician and Provider Recruitment, and thanked her for remarkable service to MSAE. Goryl's departure comes at the end of year two of a three-year term due to relocation - she and her family are moving back to the east coast so that her husband can pursue new career opportunities. 

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About Our Company

We are the association for associations  in Michigan! Our mission is to ensure a knowledgeable, professional and successful association community. 

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Information on this web site is provided for general educational purposes only and is not intended to provide legal advice on any subject matter whatsoever. Your use of our website is at your own risk. Due to frequent changes in the law, some of the information on the website may not reflect the current state of the law and we recommend contacting appropriate legal advice. MSAE is not responsible for any errors or omissions in the content on the website nor for damages that arise from your use of the website under any circumstances.
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