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If you joined us for our Annual Meeting on August 4, you know that we had some very exciting changes to announce. Perhaps the most important piece of business was the passing of the gavel from last year’s Chairman, Cynthia Maher, CAE, to Jared Burkhart, CAE.
On August 4, we had one of the most well-attended Annual Meetings in recent MSAE history via Zoom. The reasons for high attendance were many; we welcomed a new Chairman, new Board members, made changes to our by-laws, and had a nationally-recognized thought leader on organizational culture provide us with a keynote.
Over the last few months, we’ve all likely spent a considerable amount of time on Zoom calls. If you’re at all like me, you’ve quickly realized that virtual meetings and events quickly separate attendees who know how to be engaging and prepared participants from those who, well, very much aren’t.
Management consultant Peter Drucker posed the question 40+ years ago and it is more important now than ever. What does the customer (or member) value? As association leaders wrestle with budgeting for the next year in an economy that rivals that of the Great Depression, this is the critical question. Association resources - human, capital, physical, everything - must be aligned in response to the answer.
What products and services will members need to weather this storm? Key questions include:
What should the association continue to provide?What should the association double down on?
What should the association stop doing?
What should the association start doing?
MSAE's Board of Directors recognized two directors who are retiring from the board at its June meeting. Carey Goryl, MSW, CAE, and Mike Moss, CAE, are finishing up notable service on the board.
The board reluctantly accepted a letter of resignation from Carey Goryl, CEO of the Association for Advancing Physician and Provider Recruitment, and thanked her for remarkable service to MSAE. Goryl's departure comes at the end of year two of a three-year term due to relocation - she and her family are moving back to the east coast so that her husband can pursue new career opportunities.