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As associations move past the early response phases to COVID-19 and plan for an uncertain future, there is a lot of conversation around how to analyze business lines and develop business models. While there are many different approaches to doing so, the Business Model Canvas is a deceptively simple tool that captures a business model's building blocks in a useful, one-page snapshot
The BMC is a visual organizer that focuses on the essential aspects of a business model and allows the user to appreciate the relationships among those aspects. The Value Proposition is central to a strong business model, and it is oriented as such in the tool. Also inherent in the tool's design are both sides of the balance sheet. On the right side of the BMC, are those aspects of the business model that relate to revenue generation: Customer Segments, Customer Relationships, Channels, and Revenue Streams. On the left side of the BMC are the aspects that have costs associated with them: Key Resources, Key Activities, Key Partnerships, and Cost Structures.