Want to stay up to date in the association world? This blog will provide you with news about members, industry updates, trends and more!
MSAE is excited to welcome Tobi Lyon, MBA, to our Board of Directors! Take a moment to get to know Tobi and what she brings to our organization.
More than 175 industry professionals joined us for the Safe Meetings in Michigan Virtual Conference, held June 16-17. It was a truly fascinating learning experience, which sought to discuss and address the gorilla in the room; what would the future of conferences and meetings look like for the rest of 2020 and beyond?
When it comes to membership marketing, it’s easy to assume you know the one value proposition that resonates with your membership the most. But as many marketers have discovered, the only way to confirm a value proposition’s effectiveness is to compare it with another.
We recently had a conversation with Marketing General’s Tony Rossel, who discussed this very topic. Tony called it the 80-10-10 method, and it made such an impact with our group, we thought we’d share the method with everyone.
As you likely know by now, MSAE has convened a Safe Meetings in Michigan (SMIM) Work Group.
· This is a short-term work group whose purpose is to develop recommendations/guidelines for groups of 10 – 10,000 to meet safely.
· We know how important hospitality/tourism/events are to Michigan’s economy and to the missions of our respective organizations.
· SMIM is comprised of representatives from some of Michigan’s largest organizations representing health, tourism, meetings and trade associations.
*The Following is Contributed Content*
In northern Michigan, several resorts and hotels are working together to ensure associations can continue to meet member's needs well into a post-COVID market.
Mission Point on Mackinac Island recently took the initiative in beginning conversations with surrounding resorts like Shanty Creek in Bellaire and Boyne Resorts to adapt to the changing landscape determining how to work together in their clients' best interests.
Michigan Venture Capital Association (MVCA), the nonprofit trade association that advocates for increases in the amount of capital and talent for Michigan’s entrepreneurial and investment community, announced today the release of the 2020 MVCA Research Report, a comprehensive analysis of investment activity in the state.
It's not possible to capture all of the remarkable things association leaders have done in the past week. The news feed, my Twitter roll, TV... everywhere I look, I see the difficult decisions you are making and critical leadership you are providing to your members, your teams, and society at large. If you ever doubted it before, you can hardly do so now: your members need you.
In these past ten days, the needs of your members have driven you out of bed, pulled at your core, and challenged you to think more, do more, lead more. Their need pushed you to utilize the capacity of your self and your organizations in ways that weren't previously considered. "Can we...?" "What if we...? "How can we...?" Barriers that were once onerous and formalities that seemed important have been stripped away by the driving need of your members.
Welcome to the Pajama Brigade! Whether you long desired to work from home or have come to it reluctantly - we're all in the same boat now! The following list of resources was put together by fellow members of the Pajama Brigade to smooth the transition.
NOTE: This is all fluid and we are not endorsing any of the materials below. We are saying we think they might be useful.
Work from Home Policy, Tips, Tools and Amusing Distractions
· Global Workplace Analytics - Template telecommuting policy
· Workable - Employee remote work policy template
· Business News Daily - 5 issues your company’s remote work policy should address
· Human Resources MBA - What do HR managers need to know about telecommuting and employment law?
· Wordstream - 7 things nobody told you about working remotely
· Upturn Strategies - Lessons I learned from employees about telecommuting
At a recent event, I was talking to a member about what's happening at MSAE and mentioned that I was looking forward to hearing what members had to say at the strategic planning retreat. She looked me dead in the eye and said, "What's different about this plan?" At the time, the question set me back a bit, but I knew she was right. MSAE had numerous strategic plans over the years, and, in many ways, the promises made to members in those plans went unfulfilled.
So, what is different this time?
This plan reflects a critical shift away from MSAE trying to be the sole source of association management expertise and towards MSAE as a connector of brilliant, passionate people who share their expertise. MSAE serves a lot of amazing people - the best thing we can do is get out of the way and be intentional about creating opportunities for connection, knowledge-sharing, and thought leadership to occur.