Want to stay up to date in the association world? This blog will provide you with news about members, industry updates, trends and more!

Silver Linings and Thought Leaders Bookmark

Silver Linings and Thought Leaders
One of the silver linings in the ‘cloud’ of the pandemic is that associations can leverage the virtual medium to bring some of the industry’s best minds to members and do so inexpensively. To this end, MSAE is thrilled to launch our new Thought Leader Webinar Series. The series features a 90-minute webinar each month from some of the best association minds in the country. The content was explicitly hand-curated for Michigan’s association community, and each speaker was selected for their knowledge and experience.

Speaker Line-up Announced for Virtual Meetings Symposium Bookmark

Speaker Line-up Announced for Virtual Meetings Symposium
A first-rate lineup of speakers has been announced for MSAE's Virtual Meetings Symposium. Symposium speakers include national subject matter experts such as Rebecca Achurch of Achurch Consulting, Bucky Dodd from the Institute for Learning Environment Design, and Alex Plaxen of Nifty Method Marketing & Events. MSAE members lending proven expertise from the field include John Tramontana, CAE, of Michigan Veterinary Medicine Association, Kate Pojeta, CMP, of Event Garde, and Chelsey Martinez from the Michigan Association of Superintendents and Administrators. The two-day virtual event is designed to sharpen virtual planning skills as well as provide practical tools and resources.

CMP Virtual Prep Course Info Session Bookmark

CMP Virtual Prep Course Info Session
Interested in learning more about the Fall 2020 Virtual CMP Prep Course? Join us at this one-hour info session to get your questions answered. 

The Best-Laid Plans Bookmark

The Best-Laid Plans
Whether you were planning to attend in person or virtually, we have been looking forward to seeing you at ORGPRO 2020! We'd worked diligently with Motown Digitial and Chase Creative to re-tool it as a hybrid event. We'd curated content from national subject matter experts and some of our smartest colleagues in the state to be relevant to what's happening right now. Of course, we'd worked meticulously with the Radisson Plaza team and Discover Kalamazoo to make sure you'd have an amazing and safe experience. 

But, as the saying goes, the best-laid plans of mice and men often go awry. After careful consideration of present circumstances, our Safe Meetings in Michigan pre-event guidance, and yesterday's member survey, we've decided to cancel both the virtual and face-to-face events. Here's why:

Virtual Events Have Boomed in the COVID-19 Era. But Are They Here to Stay? Bookmark

Virtual Events Have Boomed in the COVID-19 Era. But Are They Here to Stay?
Virtual events are ubiquitous this summer. But will that trend stick around?

Goryl and Moss Recognized for Service Bookmark

MSAE's Board of Directors recognized two directors who are retiring from the board at its June meeting. Carey Goryl, MSW, CAE, and Mike Moss, CAE, are finishing up notable service on the board. 

The board reluctantly accepted a letter of resignation from Carey Goryl, CEO of the Association for Advancing Physician and Provider Recruitment, and thanked her for remarkable service to MSAE. Goryl's departure comes at the end of year two of a three-year term due to relocation - she and her family are moving back to the east coast so that her husband can pursue new career opportunities. 

You're Invited to MSAE's Annual Meeting Bookmark

You're Invited to MSAE's Annual Meeting

MSAE's Annual Meeting will be held on August 4, 2020, beginning at 12 PM at the Radisson Plaza Hotel at Kalamazoo Center - I hope you will join us! We have some important items on the agenda including the election of new directors to the board, the ratification of a revised set of bylaws, and an update on the State of the Society.  

MSAE's Board of Directors unanimously supported the slate proposed by the Leadership Identification Committee, chaired by Denise McGinn, CAE. The slate includes Steve Pontoni of the Michigan Association for Justice and John Tramontana, CAE, of the Michigan Veterinary Medical Association, who stand nominated to fill two open seats, both with three-year terms. Barring the petition of any write-in candidates from Active Members, the slate will be accepted as presented at the Annual Meeting. 

How to Add a Virtual Component to Your Event (Without Losing Your Mind) Bookmark

How to Add a Virtual Component to Your Event (Without Losing Your Mind)


COVID-19 has completely changed how members view meetings and events. For as long as there are still new cases across the country, potential conference attendees are going to hesitate to join a few hundred (or thousand) of their peers in a singular location and sit in big rooms with other people. While we’re certainly headed in the right direction in many locations (particularly Michigan!), we’re not anywhere close to being out of the woods. 

Event Goals, From Live to Virtual Bookmark

Event Goals, From Live to Virtual


I like to start out my client meetings with “tell me about your organization” and “tell me about your event.”  These questions don’t directly impact the Audio Visual quote that I will later write, but the answers are invaluable as to how my team approaches the look, feel, suggestions, and options that are available to our clients.  Plus, honestly, it’s one of my favorite parts of this job – learning who we are supporting, and why they do what they do.  It’s usually extremely rewarding to know how we are helping to get the message out and successfully meet the event goals.


Worried About Offering a Virtual Conference Experience? You're Not Alone Bookmark

Worried About Offering a Virtual Conference Experience? You're Not Alone

Given the uncertainty of the pandemic, ORGPRO was always going to look different in 2020. On our call, we went over why we’re offering a hybrid conference, with a virtual experience to complement the option of attending in-person. The conversation was enlightening in a variety of ways, but in two polls we conducted during the call, it was clear that many executives share similar attitudes and concerns about the future of their events. 


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