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It seems like everyone I talk with tells me they have more work to do since the pandemic started. I hear the disbelief in their voices as they say it - mainly because we all felt we were working hard before COVID-19. And we were. The difference now is that, on top of everything else (furloughs, working from home, increased member needs, financial concerns, etc.), we can no longer rely on autopilot.
Over the years, I have found William Bridges' work in the area of change and transition useful because it helps me think about change in terms of the people it affects. According to Bridges, things change, but people have to transition. For change to be successful, we must tend to the transition.
It's no great secret that MSAE is in a period of change. We're reviewing every program, product, and service and weighing them against the actual value they create for members. These efforts, as well as last summer's focus groups and the survey that we sent out this week, are the prelude to a strategic planning session scheduled later this month. We are resolute in our commitment to reinventing the association. Cue change...and transition.