How will association revenue be impacted by COVID-19? Membership? Revenue from education and meetings? We're all asking these questions and modeling various scenarios as we work through budget projections and chart the path forward. MSAE recently partnered with the Association Societies Alliance and Dynamic Benchmarking on a COVID-19 Impact Survey to get some perspective on these questions. 

The survey focused on four key areas: staffing, professional development budget, gross revenue, and membership. Here's what stood out to me as I reviewed the results for the US and Michigan: 

• • Overall, association executives in Michigan anticipate COVID-19 having a more significant impact on their associations than executives nationally. 
• • Michigan associations were quicker to lay off employees than their national colleagues and more of us may conduct further layoffs in the coming year. 
• • Association executives realize that their own education and professional development will be key to leading their associations through the challenges ahead. 
• • Most association executives anticipate that membership will decline in the coming year. 

The Michigan Society of Association Executives (MSAE) recognizes the current COVID-19 situation and is monitoring for potential impacts on our members and associations. While the World Health Organization declared COVID-19 a pandemic today and Governor Whitmer has declared a state of emergency in Michigan, it is not yet clear how these declarations will impact business, meetings, and travel. MSAE will continue to monitor the situation and keep you posted.