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Executive Forum Set to Deliver Unique Learning Experience for CEOs Bookmark

Executive Forum Set to Deliver Unique Learning Experience for CEOs
Association CEOs looking to share perspectives and support fellow CEOs should plan to attend MSAE’s Executive Forum, October 18-20, 2020. The event is designed to allow chief staff executives the opportunity to explore issues that are top-of-mind for them while also learning practical strategies for leading associations through disruptive change - all in an intimate, informal setting. (Nothing sparks creativity quite like play, so there will be some group fun on the agenda, as well!)

Congratulations to Michigan's Newest CAEs! Bookmark

Congratulations to Michigan's Newest CAEs!
Passing the Certified Association Executive exam is no small feat. The accomplishment represents months of study, preparation, nerves, and time management skills. For many holders of the CAE designation, it represents one of the highlights of one’s professional career. For others, it simply represents the start of a new chapter for advancement.

Lessons in Leadership Bookmark

Lessons in Leadership
Every association professional has likely witnessed or contributed to the 'all in the family' style criticism that exists between local, state, and national branches of associations. (I liken it to the unspoken rule that exists in my family among the five siblings – we're allowed to criticize one another, but we become fiercely protective when an outsider criticizes one of us.) I'd been hearing some of this about the American Society of Association Executives this spring and summer as the society stumbled a bit in launching its annual conference. When ASAE canceled its annual in-person conference and shifted to virtual but kept the same pricing model, long-time supporters railed at ASAE's business-as-usual approach. They chided the society for missing the opportunity of the virtual event by not re-thinking pricing, engagement, etc.

Meet Your New Chairman of the Board: Jared Burkhart, CAE Bookmark

Meet Your New Chairman of the Board: Jared Burkhart, CAE

If you joined us for our Annual Meeting on August 4, you know that we had some very exciting changes to announce. Perhaps the most important piece of business was the passing of the gavel from last year’s Chairman, Cynthia Maher, CAE, to Jared Burkhart, CAE.

Redesigning Association Business Models Bookmark

Redesigning Association Business Models

As associations move past the early response phases to COVID-19 and plan for an uncertain future, there is a lot of conversation around how to analyze business lines and develop business models. While there are many different approaches to doing so, the Business Model Canvas is a deceptively simple tool that captures a business model's building blocks in a useful, one-page snapshot 


The BMC is a visual organizer that focuses on the essential aspects of a business model and allows the user to appreciate the relationships among those aspects. The Value Proposition is central to a strong business model, and it is oriented as such in the tool. Also inherent in the tool's design are both sides of the balance sheet. On the right side of the BMC, are those aspects of the business model that relate to revenue generation: Customer Segments, Customer Relationships, Channels, and Revenue Streams. On the left side of the BMC are the aspects that have costs associated with them: Key Resources, Key Activities, Key Partnerships, and Cost Structures. 

Mental Health in the Workplace: Start with Empathy Bookmark

Mental Health in the Workplace: Start with Empathy

As the COVID19 pandemic continues to rage across the country, even those not infected have been feeling a substantial impact in other ways. Unemployment, lack of childcare, and chronic instability associated with the economic and cultural fallout of the pandemic has many experiencing severe bouts of anxiety, depression, and other mental health symptoms.

Goryl and Moss Recognized for Service Bookmark

MSAE's Board of Directors recognized two directors who are retiring from the board at its June meeting. Carey Goryl, MSW, CAE, and Mike Moss, CAE, are finishing up notable service on the board. 

The board reluctantly accepted a letter of resignation from Carey Goryl, CEO of the Association for Advancing Physician and Provider Recruitment, and thanked her for remarkable service to MSAE. Goryl's departure comes at the end of year two of a three-year term due to relocation - she and her family are moving back to the east coast so that her husband can pursue new career opportunities. 

Tobi Lyon Joins MSAE's Board of Directors Bookmark

Tobi Lyon Joins MSAE's Board of Directors

MSAE is excited to welcome Tobi Lyon, MBA, to our Board of Directors! Take a moment to get to know Tobi and what she brings to our organization. 

Flying Higher Bookmark

Flying Higher

It seems like everyone I talk with tells me they have more work to do since the pandemic started. I hear the disbelief in their voices as they say it - mainly because we all felt we were working hard before COVID-19.  And we were. The difference now is that, on top of everything else (furloughs, working from home, increased member needs, financial concerns, etc.), we can no longer rely on autopilot. 

MSAE Team Introductions: Donna Oser Bookmark

MSAE Team Introductions: Donna Oser

If you feel a new sense of enthusiasm when it comes to all things MSAE these days, that positive vibe you’re getting is from our energetic new leader, Donna Oser. Since Donna has taken the helm, it’s clear that MSAE isn’t just going to get a fresh coat of paint. We’re seeing a fundamental rethinking of the association from the ground up, and members are encouraged to be part of this change. 


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