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If you joined us for our Annual Meeting on August 4, you know that we had some very exciting changes to announce. Perhaps the most important piece of business was the passing of the gavel from last year’s Chairman, Cynthia Maher, CAE, to Jared Burkhart, CAE.
As associations move past the early response phases to COVID-19 and plan for an uncertain future, there is a lot of conversation around how to analyze business lines and develop business models. While there are many different approaches to doing so, the Business Model Canvas is a deceptively simple tool that captures a business model's building blocks in a useful, one-page snapshot
The BMC is a visual organizer that focuses on the essential aspects of a business model and allows the user to appreciate the relationships among those aspects. The Value Proposition is central to a strong business model, and it is oriented as such in the tool. Also inherent in the tool's design are both sides of the balance sheet. On the right side of the BMC, are those aspects of the business model that relate to revenue generation: Customer Segments, Customer Relationships, Channels, and Revenue Streams. On the left side of the BMC are the aspects that have costs associated with them: Key Resources, Key Activities, Key Partnerships, and Cost Structures.
MSAE's Board of Directors recognized two directors who are retiring from the board at its June meeting. Carey Goryl, MSW, CAE, and Mike Moss, CAE, are finishing up notable service on the board.
The board reluctantly accepted a letter of resignation from Carey Goryl, CEO of the Association for Advancing Physician and Provider Recruitment, and thanked her for remarkable service to MSAE. Goryl's departure comes at the end of year two of a three-year term due to relocation - she and her family are moving back to the east coast so that her husband can pursue new career opportunities.
MSAE is excited to welcome Tobi Lyon, MBA, to our Board of Directors! Take a moment to get to know Tobi and what she brings to our organization.
It seems like everyone I talk with tells me they have more work to do since the pandemic started. I hear the disbelief in their voices as they say it - mainly because we all felt we were working hard before COVID-19. And we were. The difference now is that, on top of everything else (furloughs, working from home, increased member needs, financial concerns, etc.), we can no longer rely on autopilot.
If you feel a new sense of enthusiasm when it comes to all things MSAE these days, that positive vibe you’re getting is from our energetic new leader, Donna Oser. Since Donna has taken the helm, it’s clear that MSAE isn’t just going to get a fresh coat of paint. We’re seeing a fundamental rethinking of the association from the ground up, and members are encouraged to be part of this change.