Want to stay up to date in the association world? This blog will provide you with news about members, industry updates, trends and more!
Sometimes, it just doesn’t seem fair. As an organization, you spent some big money on a new website to make your association (or company) shine online. But, it’s been a few years now. That shine has begun to wane, as design trends have inevitably changed. The site doesn’t load like it used to, and organic search, once your domain’s strong suit, has become anemic for even the most apt search terms.
So, are you sunk? Probably not. We’ve found two excellent tools to help you gauge where your website’s weaknesses are and how to address them. Best of all? These tools are 100% free.
Wes Sovis is MSAE's Digital Communications Manager, responsible for putting out the association's vibes online. He's a social media and digital media fanatic, and his main goal to to help MSAE do more to engage, inform, and promote its members across a variety of digital mediums.
When it comes to membership marketing, it’s easy to assume you know the one value proposition that resonates with your membership the most. But as many marketers have discovered, the only way to confirm a value proposition’s effectiveness is to compare it with another.
We recently had a conversation with Marketing General’s Tony Rossel, who discussed this very topic. Tony called it the 80-10-10 method, and it made such an impact with our group, we thought we’d share the method with everyone.
For many associations, they strive to be the go-to source for news and information for their respective industry. When members, the media, or politicians think about any given industry, the statewide association is, ideally, the first entity that comes to mind.
If you think of some highly reputable and visible associations in Michigan, you’ll see they’re the first to be asked for comment on important issues of the day. But how did they garner such clout with the press? One of the biggest factors in attaining such authority is the seemingly old-fashioned, yet highly-effective communications asset of yore; the mighty press release.
Local, state, national and international associations are all reevaluating and shoring up their research programs. Associations have a unique position in that they represent a specific industry or profession that can collect data that provides value.
In this issue, Denise Sloan, executive director,Michigan Chapter of the American Academy of Pediatrics, shares how her association is helping their members lead the effort to mitigate the impact of lead poisoning on the children and families of Flint...