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MSAE Blog

Want to stay up to date in the association world? This blog will provide you with news about members, industry updates, trends and more!

How to Tell if Your Website is Junk Bookmark

How to Tell if Your Website is Junk


Sometimes, it just doesn’t seem fair. As an organization, you spent some big money on a new website to make your association (or company) shine online. But, it’s been a few years now. That shine has begun to wane, as design trends have inevitably changed. The site doesn’t load like it used to, and organic search, once your domain’s strong suit, has become anemic for even the most apt search terms.


So, are you sunk? Probably not. We’ve found two excellent tools to help you gauge where your website’s weaknesses are and how to address them. Best of all? These tools are 100% free.

 

MSAE Team Introductions: Wes Sovis Bookmark

MSAE Team Introductions: Wes Sovis

Wes Sovis is MSAE's Digital Communications Manager, responsible for putting out the association's vibes online. He's a social media and digital media fanatic, and his main goal to to help MSAE do more to engage, inform, and promote its members across a variety of digital mediums. 

How to Test Your Association's Membership Messaging Bookmark

How to Test Your Association's Membership Messaging


When it comes to membership marketing, it’s easy to assume you know the one value proposition that resonates with your membership the most. But as many marketers have discovered, the only way to confirm a value proposition’s effectiveness is to compare it with another. 


We recently had a conversation with Marketing General’s Tony Rossel, who discussed this very topic. Tony called it the 80-10-10 method, and it made such an impact with our group, we thought we’d share the method with everyone. 

 

The Rebirth of the Press Release Bookmark

The Rebirth of the Press Release

For many associations, they strive to be the go-to source for news and information for their respective industry. When members, the media, or politicians think about any given industry, the statewide association is, ideally, the first entity that comes to mind. 


If you think of some highly reputable and visible associations in Michigan, you’ll see they’re the first to be asked for comment on important issues of the day. But how did they garner such clout with the press? One of the biggest factors in attaining such authority is the seemingly old-fashioned, yet highly-effective communications asset of yore; the mighty press release. 

Should Your Association Launch a Podcast? Bookmark

Should Your Association Launch a Podcast?
The rise of podcasts over the last few years has seen the rebirth of an old medium we thought we lost when radio faded, but it’s clear the spoken word is back in spades. Entering 2020, there are now over 800,000 active podcasts worldwide, with that number only expected to grow this year and beyond. 

Associations and Research Bookmark

 

Local, state, national and international associations are all reevaluating and shoring up their research programs. Associations have a unique position in that they represent a specific industry or profession that can collect data that provides value.

Association IMPACT Magazine May/June 16 Bookmark



In this issue, Denise Sloan, executive director,Michigan Chapter of the American Academy of Pediatrics, shares how her association is helping their members lead the effort to mitigate the impact of lead poisoning on the children and families of Flint...

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About Our Company

We are the association for associations  in Michigan! Our mission is to ensure a knowledgeable, professional and successful association community. 

Disclaimer

Information on this web site is provided for general educational purposes only and is not intended to provide legal advice on any subject matter whatsoever. Your use of our website is at your own risk. Due to frequent changes in the law, some of the information on the website may not reflect the current state of the law and we recommend contacting appropriate legal advice. MSAE is not responsible for any errors or omissions in the content on the website nor for damages that arise from your use of the website under any circumstances.