Membership. It matters, right? Lobbying, professional development, networking, discount programs...the list of association services is endless! But no matter what else we do in associations, the work always comes back to membership - understanding the membership, growing membership, serving the membership.  

It was the concern most often identified by CEOs in our member survey. Given this environment of radical change, massive shifts in the industry, and changing member demographics, it only makes sense that CEOs give careful consideration to ensuring their associations remain relevant. So what is the state of membership? How are associations faring?