Sometimes, it just doesn’t seem fair. As an organization, you spent some big money on a new website to make your association (or company) shine online. But, it’s been a few years now. That shine has begun to wane, as design trends have inevitably changed. The site doesn’t load like it used to, and organic search, once your domain’s strong suit, has become anemic for even the most apt search terms.

So, are you sunk? Probably not. We’ve found two excellent tools to help you gauge where your website’s weaknesses are and how to address them. Best of all? These tools are 100% free.