Breakout Sessions by Track

Take control of your professional development and the impact you can have at your organization. Breakout sessions are centered on the educational needs of the staff positions below. You have the choice to deep dive into your specialty or diversify your knowledge base by attending a session outside of your field of practice. Click on the icons to view each track's sessions description. Want to mix and match your sessions? View breakout sessions by time.

Strategic Thinking

ORGPRO Breakout Track - Operations

Operational Improvements


Education & Event Excellence

Member Experience


Earn Continuing Education Credit
Certified Association Executive (CAE) | Thursday: 5 CEUs | Friday: 3.75 CEUs

To sit for the CAE exam, applicants must complete 100 hours of continuing education related to the 9 domains of nonprofit management within 5 years and 40 hours in the past 3 years to recertify. Attendees may earn up to 11 hours for the full conference. An additional 3 hours may be added by attending the EduTour.

Certified Meeting Professional (CMP) Thursday: 5 CEs Under Review | Friday: 3.75 CEs Under Review
To sit for the CMP exam or recertify, applicants must complete 25 hours of continuing education related to the 9 domains in the EIC International Standards over the past 5 years.  An additional 4 hours may be added by attending the EduTour.

Government Meeting Specialist (GMS)
Government Meeting Specialist is a national SGMP program recommended for all planners and suppliers seeking the knowledge needed to carry out functions of a meeting professional. Visit www.misgmp.org for more information.

Strategic Thinking

 
How to Turn Strategic Thinking into Strategic Doing
Thursday, July 18 | 10:45 a.m. - 12:00 p.m.
In this action oriented and participatory session, participants will be provided tools to better perform the strategic thinking process within their organization. Continue reading.

 Speaker 
Tom Borg, CPBA, CPDFA, MAPresident, Tom Borg Consulting, LLC
CMP Domain A | CAE Domain 1

Small Staff Association: R & D (Part-1)
Thursday, July 18 | 1:30 p.m. - 2:45 p.m.
The first session will discuss all areas of risk management, succession planning, policies & job aides, and how technology can be a resource for the single staff person or small association. Continue reading.

 Speakers 
Penny Rosema, Managing Director, Cookware Manufacturers Association 
Annie Kruise, CMP, Executive Director, Arboriculture Society of Michigan  
CMP Domain G | CAE Domain 1

Small Staff Association: R & D (Part 2)
Thursday, July 18 | 3:15 a.m. - 4:30 p.m.
The second session will discuss virtual staff support, sub-contractor support, and connecting with other small staff associations and industry resources for information sharing. Continue reading.

 Speakers 
Penny Rosema, Managing Director, Cookware Manufacturers Association 
Annie Kruise, CMP, Executive Director, Arboriculture Society of Michigan  

CMP Domain B | CAE Domain 2


Disrupting Your Own Model
Friday, July 19 | 8:00 a.m. - 9:00 a.m.
Disruptive thinking is a powerful tool. Too often we get “stuck in inside the box thinking in business and life. We do the same things, follow the same routines, and come up with many excuses to not make a change. Continue reading.

 Speaker 
Mike Bills, Principal, MB Strategies, LLC
CAE Domains 1 & 2

Keeping Your BOD Strategic
Friday, July 19 | 9:15 a.m. - 10:15 a.m.
Learn who “owns” strategic thinking within the organization, understand how developing partnerships can be a strategic move, and discover why most strategic planning fails. Continue reading.

 Speaker 
Mike Bills, Principal, MB Strategies, LLC
CAE Domains 1 & 2
Succession Planning
Friday, July 19 | 10:35 a.m. - 11:20 a.m.
Discover ways to follow through with succession planning and implementation to secure success. Continue reading.

 Speaker 
Mike Bills, Principal, MB Strategies, LLC
CAE Domain 1



Education & Event Excellence

Dietary Restrictions-The Meeting Communication Chain
Thursday, July 18 | 10:45 a.m. - 12:00 p.m.
Conference attendee dietary restrictions requests are becoming common place at events for Meeting Planners.  What are some of the most common and not so common dietary needs?  How do you effectively communicate these dietary requirements from the Attendee to the Meeting Planner to the Convention Services Manager to the Banquets Manager and finally the Chef? Continue reading.

 Speaker 
Denise McGinn, CAE, President, Association Guidance 
Chef Bryant Betts, Resort Executive Chef, Crystal Mountain Resort  
Kimberly DeBrabander, CMP, CTA, Director of Sales, Radisson Hotel Lansing at the Capitol
Kristina Kauffman, CTA, Events & CTA Program Manager, Greater Lansing Convention and VIsitors Bureau
CMP Domain G | CAE Domain 4

Meeting Sustainability
Thursday, July 18 | 1:30 p.m. - 2:45 p.m.
Sustainability has a much larger definition than you might think. There are a number of practices you can adapt to lead a more purposeful and sustainable personal and professional life. Continue reading.

 Speaker 
Greg DeSandy, Director of Sales and Event Services, COBO Center
CMP Domain G | CAE Domain 4

Taking the Mystery Out of Site Visits 
Thursday, July 18 | 3:15 p.m. - 4:30 p.m.
What are the clues involved for a successful site visit? How do the Convention Visitors Bureau (CVB), Hotels Venues, and Meeting Planner work collaboratively to create a schedule/agenda and timeline which allows the most effective use of time and resources to see the needed areas? Continue reading.

 Speakers 
Shaun Ballard, MBA, Business Development Manager, Discover Kalamazoo
Maryellen Jansen, CMP, CTA, Event Project Manager, Riehl Solutions, Inc.
Katie Newsome, CTA, GMS, Director of Group Sales, Radisson Plaza Hotel & Suites Kalamazoo

CMP Domain B | CAE Domain 2


Be a Communication Rock Star
Friday, July 19 | 8:00 a.m. - 9:00 a.m.
During this highly interactive, fact paced, and insightful session you understand the impact your communication style has on the impression others form of you and how to work with people whose communication style is different than your own. Continue reading.

 Speaker 
Amelia “Mimi” BrownLeadership Expert, Speaker, Coach, AMP UP Success
CMP Domain I | CAE Domain 9


Tradeshow (R)evolution: Attendance, Engagement & Revenue Growth
(Deeper Dive 3 Hour Session)

Friday, July 19 | 8:00 a.m. - 11:20 a.m.
We are at an important crossroads. The traditional tradeshow was first organized so companies in a specific industry could showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities. Continue reading.

 Speakers 
Aaron D. Wolowiec, MSA, CAE, CMP, CLEA, CTA, CTF/QT, Chief Executive Officer, Event Garde
Lowell Aplebaum, CAE, CPF, CEO & Strategy Catalyst, Vista Cova, LLC 

CMP Domain G | CAE Domain 4
Slaying the Demand Dragons
Friday, July 19 | 9:15 a.m. - 10:15 a.m.
How to win, woo and win over the hard-to-please client, boss, committee and attendees. Continue reading.

 Speaker 
Amelia “Mimi” BrownLeadership Expert, Speaker, Coach, AMP UP Success
CMP Domain F | CAE Domain 2
AMP Up the Energy
Friday, July 19 | 10:35 a.m. - 11:20 a.m.
10 Ways Meeting Pros Can Energize, Entertain and Dazzle an Audience. 
Continue reading.

 Speaker 
Amelia “Mimi” BrownLeadership Expert, Speaker, Coach, AMP UP Success
CMP Domain G | CAE Domain 5



Member Engagement


How to Engage Different Generations at Your Association
Thursday, July 18 | 10:45 a.m. - 12:00 p.m.
Today’s workforce now consists of 4 and in some cases 5 drastically different generations.  Communication and engagement internally are drastic to any organizations success.  This session will help you understand each generation and best practices to build strong communication channels. Continue reading.

 Speaker 
Ken Root, Director of Development and Member Services, Ngage Management
CMP Domain E | CAE Domain 6

How to Build a Process for Better Member Engagement
Thursday, July 18 | 1:30 p.m. - 2:45 p.m.
Tom Borg will facilitate this participatory and results oriented session with techniques to develop your team’s ability to create better member engagement. Continue reading.

 Speaker 
Tom Borg, CPBA, CPDFA, MA, President, Tom Borg Consulting, LLC
CMP Domain F | CAE Domain 3

Chatting with the Stars: Award Winning Communications (Panel)
Thursday, July 18 | 3:15 p.m. - 4:30 p.m.
Want to borrow brilliance? Join us for this lively panel discussion of association pros, and former Award Winners, as they discuss their communication platforms (e-newsletters, websites and magazines) and how their work has resulted in increased member engagement and satisfaction. You’ll want to “steal their moves”! Continue reading.

 Facilitator 
Amy Smith, CAE, AAP, Vice President, Executive Director, The Clearing House Payments Authority

 Panel 
Emily Daunt, Senior Director of Marketing and Communications, Michigan Restaurant and Lodging Association 
Jennifer Case, Director of Marketing and Creative, Traverse City Tourism  
Kevin McFatridge, Senior Director of Marketing and Public Relations, Michigan State Medical Society and CEO, Professional Credential Verification Service, Inc 
Matt J. Bach,  Director of Communications, Michigan Municipal League
CMP Domain I | CAE Domain 9

Membership Strategies and Trends
Friday, July 19 | 8:00 a.m. - 9:00 a.m.
In this session Marcy will explain what is working to attract members, how to deliver value to members and how to maintain those memberships. Continue reading.

 Speaker 
Marcy Dwyer, CAE, CMP, MBA, Executive Director, Detroit District Dental Society
CMP Domain I | CAE Domain 3


Emerging Professionals-Career Development
Friday, July 19 | 9:15 a.m. - 10:15 a.m.
Career development today is substantially different than ever before. With new opportunities in associations, a career can take many turns. This session will focus on strategies to develop your own personal career path and creating, assessing and following a career development plan.Continue reading.

 Speakers 
Ken RootDirector of Development and Member Services, Ngage Management
John Tramontana, CAE, Chief Executive Officer, Michigan Veterinary Medical Association
CMP Domain E | CAE Domain 5
The Sight and Sound of Member Engagement
Friday, July 19 | 10:35 a.m. - 11:20 a.m.
How do you keep your members abreast of what’s going on with your organization using the audio and video methods of the moment?
Continue reading.

 Speaker 
Paul SchmidtCreative Video Strategist, UnoDeuce Multimedia
CMP Domain I | CAE Domain 3


Operations


Behind the Firewall: Why (and How) Should We Care About Protecting Data
Thursday, July 18 | 10:45 a.m. - 12:00 p.m.
Whether you work with member data, hold sensitive industry information, or even just keep your  employees’ information on your company server or cloud, data protection should be one of your  organization’s highest priorities. Continue reading.

 Speaker 
Gayathri Kher, Co-Founder and President, fusionSpan
CMP Domain C | CAE Domain 6
What Are You Afraid Of? The Role of Risk Assessment in Association Decision-Making
Thursday, July 18 | 1:30 p.m. - 2:45 p.m.
Associations are tasked with the challenges of making decisions based on both member needs and association objectives. To protect customers and their data, it is important to have a systematic process of evaluating potential risks before starting any project. Continue reading.

 Speaker 
Gayathri Kher, Co-Founder and President, fusionSpan
CMP Domain C | CAE Domain 6

Association Operational Improvements: The Cycle of Change
Thursday, July 18 | 3:15 p.m. - 4:30 p.m.
In this up-beat and participatory session, participants will identify how to think differently about making and implementing operational improvements in their organization. Continue reading.

 Speaker 
Tom BorgCPBA, CPDFA, MA, President, Tom Borg Consulting, LLC
CMP Domain F | CAE Domain 5

AMS Panel Discussion
Friday, July 19 | 9:15 a.m. - 10:15 a.m.
Selecting a new AMS can be a daunting task. Talk with the professionals in this panel discussion as they demonstrate first-hand not only the questions to ask but identify the pitfalls to avoid. Continue reading.

 Facilitator 
Tricia Marshall, Senior Application Analyst and Relationship Manager, Association Technologies, Inc
 Panelists from the Following Companies 
• Engagifii
• enSYNC
• MemberSuite
• Community Brands
• Confluence Global
CMP Domain G | CAE Domain 4
Coaching to Develop and Retain Top Talent
Friday, July 19 | 10:35 a.m. - 11:20 a.m.
This session will explain how improving the coaching skills of supervisors can support both employee development and employee retention. It will also describe the skills and competencies needed for effective coaching. Continue reading.

 Speaker 
Jodi Wehling, Managing Consultant & Owner, People Matters, LLC 
CMP Domain E | CAE Domain 6



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