CAE Summit

6th Annual CAE Summit: Connecting People to Your Association
July 11-12, 2018

Exploring the CSE perspective to Member Value Proposition, Engagement and Loyalty

The MSAE CAE Summit is a unique program. It approaches the topic from the CSE perspective with deep and provocative learning. It includes pre-reading and some exploration of your organization prior to attending. All participants will be expected to share. It is this sharing that enriches the experience. We learn from and with each other plus thought leaders.

Optimal membership engagement cannot be advanced from a silo perspective, yet there is a seminar or webinar offered weekly on the topic, but we do not see the systems thinking and measurement components included. So this is a Summit on member engagement but from the CSE perspective and a systems approach.

For those CAEs:

• Who are Progressive thinkers 
• Who seek deep and provocative learning
• Who enjoy deep and meaningful exploration into the future of associations
• Who have insights to share with like-minded colleagues

Why does the Michigan Society of Association Executives offer this program? 

• We are recognized for sharing the systems approach in the leadership of associations. It focuses on best practices and new trends while revealing misconceptions. 
• We are building on the deep and provocative learning CAEs get from the Michigan CAE Exam prep program.
• We are challenging you to go to the next level in applications of systems thinking in the association profession.
• We provide up to 15.75 hours of CAE renewal hours!

"How You Think Is How You Lead...

Is How You Plan Is How You Act" 

- Anonymous


Value Proposition Design written by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, designed by Trish Papadakos

Read pgs 34-106

The Membership Economy by Robbie Kellman Baxter

Read all of section III pgs 33-116

*The purchase of these books are not included in the registration price.

Tentative Schedule, subject to change

Wednesday, July 11, 2018

7:30 a.m. – 8:20 a.m. CAE & MSAE Past Chairman Breakfast (by invitation only)
8:30 a.m. – 10:00 a.m. Introductions & Orientation to the Summit

Defining our terms of reference:
   •How do you define Member Value?  
   •How do you define Member Engagement
   •How do you define Member Loyalty?
How does systems thinking shift our view of the Value Proposition for Members?
Moving from Customer to Owners Relationship.
10:00 a.m. – 10:15 a.m. Morning Break
10:15 a.m. – 11:15 a.m.. David Gammel's Engagement Acceleration Curve explained by Cheryl Ronk, CAE
MSAE's Strategic Membership Engagement Model
11:15 a.m. – 11:50 a.m. Engagement Models, Content Management and Human Centered Design.
Assessing How Our Functions Inhibit or Support Member Engagement.
12:00 p.m. – 1:30 p.m. Field Trip: Artificial Intelligence & Lunch
1:30 p.m. – 2:45 p.m. Artificial Intelligence and Member Engagement: How we Accelerate data-driven Engagement
2:45 p.m. – 3:00 p.m. Afternoon Break
3:00 p.m. – 3:30 p.m. Brainstorm: How Could we Meaningfully Measure Membership Engagement?
3:30 p.m. – 5:00 p.m. Activity: Stories and Legends Fuel Acceleration in Relationship-Building 
Content Focus: How timing, language, humor, images and emotional content
impact relationship-building
4:45 p.m. – 6:00 p.m. Marketplace Reception
6:15 p.m. – 7:15 p.m. Emerging Professionals Reception
7:15 p.m. – 9:30 p.m. Grand Reception, Dinner & Entertainment
9:30 p.m. – 10:30 p.m. Afterglow

Thursday, July 12, 2018

8:00 a.m. – 9:00 a.m. CAE Summit Breakfast - Structured Discussion: What are the Implications of a Membership Economy on Associations? What inspired you from Value Proposition Design?
9:00 a.m. – 10:00 a.m. Human Centered Design Thinking and Membership Engagement
10:00 a.m. – 10:15 a.m. Morning Break
10:15 a.m. – 10:45 a.m. Human Centered Design Thinking and Member Engagement Model 1.0
10:45 a.m. – 12:15 p.m. Moving the Stuart Meyers Member Engagement Model 1.0 to 2.0
12:15 p.m. – 1:00 p.m. Lunch and Discuss ideas for each other
1:00 p.m. – 4:30 p.m. Integrating Voice, Volunteerism, Participation and Networking to Maximize Loyalty Using Gamification Techniques
4:30 p.m. – 5:00 p.m. Wrap Up: Are we asking the right questions?  Is member engagement what we are after? OR increasing member value? OR member loyalty through member engagement?
5:00 p.m. – 6:00 p.m. CAE Summit Reception

Key Contributers


President and Founder




Cheryl Ronk, CAE, CMP, FASAE
President / CEO



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