Opening Keynote: No Longer Lost in the Crowd: How Personalization Can Increase Customer Engagement and Satisfaction
Thursday, July 18 | 9:00 - 10:15 am

Gayathri Kher, co-founder and president of fusionSpan, will present smart ways to overcome the challenges of the evolving scope of technology in the association industry and how to turn them into new opportunities to deliver a more personalized experience for the customer and your members. This includes providing solutions such as website personalization, marketing automation, artificial intelligence, and (everyone’s favorite) chatbots.

Gayathri has extensive experience evaluating business processes and technology infrastructures and assisting associations in implementing solutions that are scalable based on future needs. Prior to co-founding fusionSpan, Gayathri spent over 10 years working in the association industry.  She has a Masters of Science Degree in Telecommunication Engineering and is an active participant in the American Society of Association Executives (ASAE) and currently serves as the Chair of the ASAE Technology Council. She was recently awarded the 2019 Association Partner of the year by Association Trends (AT).

@fusionspan | | CMP Domain I



Closing Keynote: When Ordinary Men and Women Must Make Extraordinary Decisions
Friday, July 19 | 12:00 - 1:00pm

He will be sharing the importance of collaboration and partnerships in today’s association climate. 

Mr. Stanton is the author of #1 New York Times bestsellers In Harm’s Way: The Sinking of the USS Indianapolis and Horse Soldiers; the extraordinary story of a band of US soldiers who rode to victory in Afghanistan. Horse Soldiers is the basis for the Jerry Bruckheimer produced movie 12 Strong, released by Warner Bros. in January 2018.

Doug attended Hampshire College and the University of Iowa Writers’ Workshop. His writing has appeared in The New York TimesThe New York Times Book ReviewTimeThe Washington PostMen’s JournalThe Daily BeastNewsweek, Esquire and Outside, where he has been a contributing editor.

Stanton is a founder of the National Writers Series, a year-round book festival, and lives in his hometown of Traverse City, Michigan with his wife, Anne Stanton, and their three children, John, Katherine and Will.

@doug.stanton.71 | | CMP Domain F

More information to come in Late February/Early March. We are still accepting submissions for breakout session speakers.  Click here to complete the form.


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