Opening Keynote: Own your SWAG: Amplify Your Personal Brand to UpLevel Your Influence and Impact
Wednesday, July 15 | 9:15 - 10:00 am
You have a personal brand, whether you realize it or not. It determines your effectiveness at work, the quality of the assignments you receive, your ability to get promoted and even how you’re compensated. Your personal brand is a key element that drives your personal and professional success. The magic is knowing how to effectively highlight your value, contribution, and expertise. This high-energy, engaging, and practical session pulls back the curtain on how to successfully develop and convey a strong, powerful, and memorable personal brand-- and how effectively persuade and positively influence others.
1. Identify and articulate your SWAG factor and how it enhances your professional credibility
2. Explain the dimensions of SWAG and how to use them to create new career opportunities and enhance the ones you have
3. Discuss the importance of your “SWAG slogan”
4. Describe practical techniques for influencing and persuading others