CO-FOUNDER & PRESIDENT
Opening Keynote: No Longer Lost in the Crowd: How Personalization Can Increase Customer Engagement and Satisfaction
Thursday, July 18 | 9:00 - 10:15 am
Gayathri Kher, co-founder and president of fusionSpan, will present smart ways to overcome the challenges of the evolving scope of technology in the association industry and how to turn them into new opportunities to deliver a more personalized experience for the customer and your members. This includes providing solutions such as website personalization, marketing automation, artificial intelligence, and (everyone’s favorite) chatbots.
1. Become familiar with the importance of personalized search results, targeted content, and tailored recommendations in the customer journey
2. Become familiar with automation of marketing tasks and processes and utilization of artificial intelligence in building the customer experience
3. Identify additional personalization and marketing automation tools, including chatbots
Gayathri has extensive experience evaluating business processes and technology infrastructures and assisting associations in implementing solutions that are scalable based on future needs. Prior to co-founding fusionSpan, Gayathri spent over 10 years working in the association industry. She has a Masters of Science Degree in Telecommunication Engineering and is an active participant in the American Society of Association Executives (ASAE) and currently serves as the Chair of the ASAE Technology Council. She was recently awarded the 2019 Association Partner of the year by Association Trends (AT).
@fusionspan | fusionspan.com | CMP Domain A | CAE Domain 7