Ad Rates

Digital Ad Rates

MSAE’s digital communications represent an effective, inexpensive way to market to Michigan's association sector. Our members use the services and products marketed through our channels because they support companies that are invested in association success and knowledgeable about association needs.


Association Update (weekly e-newsletter) 

This is an economical and effective avenue for getting your brand in front of customers and prospects! MSAE's Association Update is published weekly and delivered to the email inboxes of association professionals and industry supporters throughout Michigan. It features the latest happenings in Michigan's association community, select insights from subject matter experts, job postings, and more!

The Update is distributed to more than 3,000 contacts and delivers exceptional visibility with open rates of 25-35% - far superior to the industry average of 16! Buy more and save!

4 Pack 8 Pack 12 Pack 24 Pack
Premium Placement
Member Rate

$949
($237.25/per)

$1829
($228.63/per)
$2400
($200/per)
$4549
($189.54/per)
Premium Placement
Non Member Rate

$1100
($275/per)

$2000
($250/per)
$2820
($235/per)
$5280
($220/per)
Standard Placement 
Member Rate

$840
($210/per)

$1560
($195/per)
$2160
($180/per)
$3960
($165/per)
 Standard Placement
Non Member Rate

$1000
($250/per)

$1880
($235/per)
$2640
($220/per)
$4800
($200/per)

Details
The Update is sent every Thursday excluding major holidays. Special holiday editions may be created upon request at a higher rate. Artwork is due by noon on the Monday before Thursday's distribution.

Preferred Format
Ads must be 600x150 pixels, static JPG images. The maximum file size accepted is 40k.

Hyperlink
A web address (URL) that the ad should link to should be included with artwork submission.

MSAE.org

Advertising on MSAE's website is a powerful way to get your brand in front of association decision-makers. Launched in January of 2021, the new MSAE.org is the virtual home of Michigan's association community. The site features a fully integrated online Community, Buyer's Guide, Member Directory, and Resource Library. The robust blog and weekly Association Update are already driving nearly 1,000 unique users to the site per week. 

Ad artwork and link URL should be sent to advertise@msae.org.
  

MSAE.ORG Home Page (static ads)
Placement Ad Size  1 month 3 months 6 months 9 months 1 Year
Top Banner 
Member
 1000 x 150 $400 $1150 $2250 $3150 $3900
Top Banner 
Non Member
 1000 x 150 $480 $1380 $2700 $3780 $4680
Side Block
Member
 400 x 400 $200 $575 $1125 $1575 $1950
Side Block
Non Member 
400 x 400 $240 $690 $1350 $1890 $2340

Preferred Format
Static JPG or PNG images are required. Ads that contain Flash will not be accepted. 

Image Resolution
All digital ads can be saved at a resolution of 72 dpi and must be in RGB format.

Hyperlink
A web address (URL) to which the ad should link must be included with artwork submission.

MSAE's Online Community 

MSAE's online community provides unique opportunities* to connect your brand to specific, qualified audiences. The Community Platform allows for advertisements to be connected to the discussion threads of each sub-community. Restricted to a single ad per subcommunity, each ad appears next to every post in the community. The repetitive effect ensures strong brand identification with the audience targeted. 

Ad artwork and link URL should be sent to advertise@msae.org.

Community

Audience

Ad Size

Duration

Rates

MSAE

All MSAE members

200 x 200

Quarterly
(starting April 1) 

Member: $500
Non Member: $600

MSAE Board of Directors 

12 association executives that are the elected leaders of MSAE

200 x 200

Yearly

Member: $1000

Non Member: $1200

    *More opportunities will be available as additional sub-communities come online. These include the following shared interest groups: CEOs/CSEs, No. 2 Executives, COOs, and Deputies, Meetings & Education, Membership, Finance & Accounting, Emerging Professionals, and Marketing & Communications. 

    Preferred Format
    Static JPG or PNG images are required. Ads that contain Flash will not be accepted. 

    Image Resolution
    All digital ads can be saved at a resolution of 72 dpi and must be in RGB format.

    Hyperlink
    A web address (URL) to which the ad should link must be included with artwork submission. 

    Facilitator

    Sue Radwan, MEd, CAE, SMP, ARM

    Owner, Leading Edge Mentoring

    radwan.pngAs the Executive Managing Editor for the ASAE Professional Practices Handbook of Professional Practices in Association Management, Sue and her legacy in association management have been recognized and validated by her peers in the industry.

    Radwan facilitates high-level discussions on the domain content. She has spent over 20 years developing professional education for associations, including a national designation program. Radwan has considerable experience working with associations in the areas of board leadership and development, enhancing communications, strategic planning and human resource management. She will provide valuable guidance on certification information and tips for taking multiple-choice tests.

    Screenshot of newsletter
    Screenshot of website
    Screenshot of community discussion