Make Your Mark

make your mark leadership program

Make Your Mark is a professional executive development program designed for individuals who want to create a dynamic organization. The program features four face-to-face group engagements and a private executive coaching session, facilitated by Varnum Consulting Executive Coach and Practice Group Leader, Jennifer Maxson.

About the Facilitator

Jennifer Maxson, facilitator for Make Your Mark

Jennifer Maxson serves as Relationship Manager and Practice Group Leader for Varnum Consulting. Jennifer joined Nancy Skinner & Associates in 1996, which was acquired by Varnum Consulting in 2003. She provides consulting services to clients in Michigan and throughout the United States to help develop their leaders. As a coach, Jennifer has been designing and delivering customized individual coaching, executive coaching and group training for clients. Jennifer is the lead coach for Executive Level presentations and Sales Training.

Who Should Attend

“This is for people who want to increase their value to their organizations; if you want to be a leader in your organization, I highly recommend this program.” Stephen Currie, deputy director, Michigan Association of Counties

This program is designed for senior executives and other leaders of nonprofit organizations who are committed to creating and implementing innovative and strategic direction for their organizations. This program is not designed for consulting firms or management support organizations.

Why Attend

Associations have to be dynamic in order to serve the needs of their members, thus, they need:


know themselves
are visionaries
create alignment
produce flawless execution
make a difference for the profession or industry

This program provides specific strategies to build patterns of success and a framework that facilitates change based on proven, relevant principles. Executives today find themselves responsible for business models that are evolving at a rapid pace, yet still require a foundation in strategic thinking to be meaningful.

Breakthrough Learning Objectives

This was by far the most valuable leadership training I have gone through. It helped me recognize the difference between being a strategic leader and just an organizational manager.”
Mike Johnston, CAE, vice-president, Michigan Manufacturers Association

  • Learn how to lead your organization and create change.
  • Differentiate the roles and responsibilities of leaders and managers.
  • Learn a process for setting a direction and aligning others and apply to a current initiative.
  • Develop skills to motivate and inspire others, to be a leader worth following.

  • Manage and lead the organization.
    • Set direction
    • Align constituents
    • Motivate and inspire
  • Lead change successfully.
  • Develop your leadership development roadmap.
  • Enhance your confidence and credibility as a leader!



MSAE Members: $3,400 Non-Members: $4,000

What's included
  • 4 face-to-face, full day sessions facilitated by a Michigan leadership expert
  • Private, customized executive coaching
  • DiSC analysis
  • Course materials and meals
  • Certificate of Completion
  • 28 credit hours toward the CAE application

Our goal is to provide truly exceptional offerings and service, and we won’t be happy until you are.

Past Participating Organizations

  • Michigan Association of Nurse Anesthetists
  • Capital Area College Access Network
  • Coalition Protecting Auto No-Fault
  • Greater Lansing Convention & Visitors Bureau
  • Michigan Association for Home Care
  • Michigan Association of Counties
  • Michigan Chamber of Commerce
  • Michigan Dental Association
  • Michigan Health & Hospital Association
  • Michigan Manufacturers Association
  • Michigan Press Association
  • Michigan REALTORS®
  • Michigan Soybean Promotion Committee



DiSC Work of Leaders™ Assessment

  • Using the framework of Vision, Alignment, and Execution, the assessment encourages leaders to understand their own leadership styles and how they impact their effectiveness. Rich, compelling narrative adds depth to the data and strong visuals support the learning process by illustrating key messages.
  • Introduction to Management vs. Leader Model of Vision, Alignment & Execution.
  • Introduce the Personal Leadership Roadmap.



Setting Direction

  • Create a Key Business Leadership Initiative
  • Complete a SWOT analysis of the Initiative
  • Apply Vision, Alignment & Execution to the Initiative
  • Establishing Priority within the Initiative
  • Apply Learning to the Personal Leadership Roadmap

Private Individual Executive Coaching Session

  • Focusing on the individual’s Work of Leaders assessment and behavioral style



Communicate, Motivate & Inspire

  • Introduce & Discuss 7 Levels of Influence
  • Develop an upcoming business communication piece using the Key Word Outline
  • Key Principles of Communication
  • Understanding Principles of Communication
  • Understanding the Power of Storytelling
  • Craft a story that fits into the business communication piece
  • Exchanging Perspectives & Being Receptive
  • Apply Learning to the Personal Leadership Roadmap



Utilizing Sound Strategy

  • 8 Steps for Leading Change
  • Conversations around retaining key individuals to your organization
  • How to address problems concerning:
    • Board Members
    • Staff
  • Discussion “Taking Risks Without Being Risky”
  • Wrap Up for Personal Leadership Roadmap Presentations
  • Identify Next Steps
  • How to Maximize MSAE as a Resource


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About Our Company

We are the association for associations  in Michigan! Our mission is to ensure a knowledgeable, professional and successful association community. 

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