News & Publications

MSAE is looking to learn more about your pain points and preferences before engaging in our next strategic planning round. The 2021 Survey takes roughly eight minutes to complete. It includes questions to improve our understanding of the industry's professional pressures, what products and services are most important, and how well the society is delivering on its promise. Michigan is blessed to read more ...

Update: MSAE understands the hospitality industry has been greatly impacted by COVID-19 and staff capacity is limited. For this reason, the deadline for responses to the RFP has been extended by a week to allow venues and CVBs additional time to coordinate efforts. Please note the new proposal deadline is March 5, 2021. MSAE seeks proposals from Michigan venues to host three 2021 in-person meetings read more ...

Think about it: these days, most of a member's experience with our associations occurs online! But what is the quality of that experience? How can we ensure that our members have excellent experiences while navigating the various platforms used by our associations? The next session in MSAE's Thought Leader Webinar Series addresses this critical topic. Joanna Pineda, CEO & Chief Troublemaker at read more ...

One of the most common questions I've been hearing from association professionals: What's happening with membership? How are other associations doing? What's working? Well, here's our chance to get hard data and evidence-based strategies! Complete Marketing General Incorporated's 2021 Membership Marketing Benchmarking Survey! If 100 Michigan-based associations complete the survey this week, MGI read more ...

Welcome to MSAE's new look, new website, and new online community! Join me for the nickel tour, will you? I think you'll be glad you did! New look MSAE has a remarkable history, but it's time to freshen things up a bit! We've traded in the diamond shape, navy color, and serif font for a cleaner, leaner look that lends itself well to the digital medium. You'll recognize us now in electric blue read more ...