Member Engagement Lab: Cultivating Connection


So many members engage and then drift away. Or we see new members join, but then seemingly never even try to engage (#ThisIsSoooFrustrating!) What is going on?

Better yet, what can we do?

Tapping into the knowledge of the community, we will uncover the best evergreen strategies and investigate how the changes in today's world of work impact engagement right now. Whether you work for a large association or very small association, trade or professional association, by the time this series wraps up, you will have heaps of fresh ideas for engaging your members, especially your hardest-to-engage members.

Throughout three highly interactive discussions, we will discuss, explore, and experiment with dozens of methods for gently nudging members through the three stages of engagement. We will look at every nook and cranny of member engagement, including (but not limited to) messaging, online communities, onboarding, networking, learning, conferences, chapters, benefits, volunteerism, and value. We will attempt to stand in the shoes (hopefully new shoes) of our new members, long-time members, and mid-career members. Some discussions are likely to center on high-tech strategies, while others will reveal simple, low-budget, no-tech options.

While the conversations will be wide-ranging, the goal is simple - to figure out how to engage and re-engage members in today's tricky environment.

Format: Each of the three 90-minute discussions focuses on a significant stage of engagement.


Discussion 1: Attention | September 29, 2022 (1:30 pm – 3:00 pm EST)

Members can't learn about all the great things your association offers if they are not reading/hearing/watching your messaging. Today's chat is all about busting through the clutter.

Discussion 2: Participation | October 13, 2022 (1:30 pm – 3:00 pm EST)

Once you've got your member's attention, they'll likely feel the urge to participate, but participating can feel scary, so many members tune out at this stage. It is time to prime your members to participate!

Discussion 3: Leadership | October 27, 2022 (1:30 pm – 3:00 pm EST)

Members think about leadership even more broadly than board or committee service, and associations with many leaders thrive. Let's dive into this final engagement stage to see how we can encourage more collaborators, contributors, and leaders within our association.

Investment: $279 (for all three sessions)

Expert Faculty:

Amanda KaiserAmanda Kaiser

Amanda Kaiser, a member engagement specialist, believes one of the most engaging activities is collaborating with peers to solve one of their industry's most significant problems; that's why the partnership of State SAEs is bringing you this program. Not only will we join forces, but we will also solve a significant challenge together. Engaging and re-engaging members is not only a perennial challenge for associations; it's especially acute right now.

Experienced in facilitating virtual interactive and problem-solving events, Amanda is super excited to work with you to tackle the complex challenges of member engagement. Find her research reports, resources, and articles about member engagement at

About Our Partner:

The Association Societies Alliance (ASA)

ASA Logo
The Association Societies Alliance (ASA) is the association for chief executives of local, regional, multi-state, national, independent, autonomous not-for-profit societies of association executives (SAEs), whose organizations are governed by a volunteer board of directors. The purpose of The Alliance is to provide opportunities for liaison and cooperation between association society executives for the purpose of sharing information, learning from the experience of others, improving the management quality provided to association executive organizations, to provide liaison with ASAE on issues of mutual interest, and to represent association society executives in forums requiring that representation.

ASA collectively represents more than 4,000 trade, professional and individual membership associations in 40 states, including AL, AZ, AR, CA, CO, CT, FL, GA, HI, IL, IN, KS, KY, LA, MA, ME, MI, MN, MS, MT, NH, NM, NY, NV, NC, ND, OH, OK, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WI, and WY.

ASA membership is proud to also represent associations in Australia and New Zealand.

Approved CAE Provider 

Approved CAE Provider

MSAE is an approved CAE content provider. Participants of this event will earn 1 continuing education credit.


If you have questions about which event is right for you, or need some help registering, please call 517-332-6723 or email

 Please note this education session is for information purposes only and is not legal advice.