The Case for Sunsetting Programs

Rhea M. Steele, CAE, Chief of Staff
School Nutrition Association

We all have those programs; you know the ones. They aren’t providing member value anymore and are impeding the development of new products better suited to meet member needs. As you address questions of long-term sustainability, meeting member needs, and environmental disruption, it’s more important than ever to use a practical rubric to identify and jettison those programs. In this webinar, we’ll explore two different decision-making frameworks for sunsetting old programs and making room for new, high-value products and services. 

1.5 CAE credits 

Prosperity & Adversity: A Decade of Data & Insights

Shelley Sanner, CAE, Senior Vice President
McKinley Advisors

For the past six months, you've likely kept your head down and your attention focused on what you've needed to do to survive. You've probably had little time to reflect on what was happening outside of your own organization or what the broader historical context of this current crisis might be. In this webinar, we'll share 10 years of data that will help you compare your organization to others in the sector, learn from the Great Recession, understand the trends that are impacting associations now and into 2021, and learn the practices that help make an association more resilient and impactful.

1.5 CAE Credits

6 Ways to Grow Your Association During a Global Pandemic

Christine Saunders, CM, President
Halmyre

During sudden shocks to our economic system and times wrought with uncertainty, it can seem counterintuitive to be talking about growth. However, if associations are going to be poised for recovery, association leaders need to look beyond defensive measures to focus on growth. Re-tuning and reconsidering value propositions, and taking immediate steps to strengthen and deepen their toolkit for engaging their members, is crucial to survival. This is a practical, hands-on webinar that will have actionable takeaways for association leaders, as well as marketing and membership engagement leaders.

1.5 CAE Credits

EDITing Your Association
(Equity, Diversity & Inclusion Team)

Renell Weathers, Community Engagement Director 
Laura Ross, Communications Director
Michigan League for Public Policy

Help your association cement a stronger and more intentional approach to embracing racial equity and inclusion. Creating a focus on equity is hard work, but it will strengthen your association's effectiveness, your organizational culture, and the ability to achieve your mission. In this webinar, we will discuss the importance of equity work, present a model your association can use, and provide tools to help your association on its journey.

1.5 CAE credits 

How to Create Intentional & Amazing Online Member Journeys

Many organizations are struggling because members say they can't find the information they need on their associations' websites, or they find it difficult to accomplish tasks. In this session, featuring examples and case studies, attendees will learn how to identify their most important journeys; how to map these journeys as members traverse their digital properties; how to work with their vendors to make these journeys better without investing in costly custom development; and easy things you can do to make these journeys better, including design hacks and link strategies.

1.5 CAE Credits

A Crash Course in Lateral Thinking
[for Associations]

Christopher Hamade, Principal
Alchemy Agency

Buckle up! This session is going to move fast as we take you on a mind-bending crash course in lateral thinking for associations. While lateral thinking puzzles can tickle our brains, applying the principles to our current circumstances can lead to breakthrough innovation, reveal hidden opportunities, and offer solutions that only seem obvious after the fact.

1.5 CAE Credits