Association Update (weekly e-newsletter)
This is an economical and effective avenue for getting your brand in front of customers and prospects! MSAE's Association Update is published weekly and delivered to the email inboxes of association professionals and industry supporters throughout Michigan. It features the latest happenings in Michigan's association community, select insights from subject matter experts, job postings, and more!
View Advertising Specifications
View Example of Advertisement Placements
The Update is distributed to more than 3,000 contacts and delivers exceptional visibility with open rates of 25-35% - far superior to the industry average of 16! Buy more and save!
|
1x |
4x |
8x |
12x |
| Premium Placement |
|
|
|
|
| Member Rate |
$300
|
$1,140
($285/per) |
$2,120
($265/per) |
$2,880
($240/per) |
| Non-Member Rate |
$350
|
$1,340
($335/per) |
$2,520
($315/per) |
$3,480
($290/per) |
Standard Placement
|
|
|
|
|
Member Rate
|
$200
|
$740
($185/per) |
$1,320
($165/per) |
$1,680
($140/per) |
Non-Member Rate
|
$250
|
$940
($235/per) |
$1,720
($215/per) |
$2,280
($190/per) |
| Classified Ads - Classified ads can be job postings, office space rental notices, special discounts, or other promotional information. |
Member Rate
|
$100 |
|
|
|
| Non-Member Rate |
$150 |
|
|
|
Details
The Update is sent every Thursday excluding major holidays. Special holiday editions may be created upon request at a higher rate. Artwork is due by noon on the Monday before Thursday's distribution. Three advertising spots are available each week on a first-come first-served basis.
Preferred Format
Ads must be 800 x 150 pixels, static JPG or PNG images.
Hyperlink
A web address (URL) that the ad should link to should be included with artwork submission.
Billing Information
Members who advertise in Update will be sent an invoice once the newsletter has been published. Text should be sent to MSAE by noon on Monday before the Thursday you would like the classified ad to run.
MSAE Website