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MSAE Blog

Want to stay up to date in the association world? This blog will provide you with news about members, industry updates, trends and more!

Silver Linings and Thought Leaders Bookmark

Silver Linings and Thought Leaders
One of the silver linings in the ‘cloud’ of the pandemic is that associations can leverage the virtual medium to bring some of the industry’s best minds to members and do so inexpensively. To this end, MSAE is thrilled to launch our new Thought Leader Webinar Series. The series features a 90-minute webinar each month from some of the best association minds in the country. The content was explicitly hand-curated for Michigan’s association community, and each speaker was selected for their knowledge and experience.

Executive Forum Set to Deliver Unique Learning Experience for CEOs Bookmark

Executive Forum Set to Deliver Unique Learning Experience for CEOs
Association CEOs looking to share perspectives and support fellow CEOs should plan to attend MSAE’s Executive Forum, October 18-20, 2020. The event is designed to allow chief staff executives the opportunity to explore issues that are top-of-mind for them while also learning practical strategies for leading associations through disruptive change - all in an intimate, informal setting. (Nothing sparks creativity quite like play, so there will be some group fun on the agenda, as well!)

Congratulations to Michigan's Newest CAEs! Bookmark

Congratulations to Michigan's Newest CAEs!
Passing the Certified Association Executive exam is no small feat. The accomplishment represents months of study, preparation, nerves, and time management skills. For many holders of the CAE designation, it represents one of the highlights of one’s professional career. For others, it simply represents the start of a new chapter for advancement.

Speaker Line-up Announced for Virtual Meetings Symposium Bookmark

Speaker Line-up Announced for Virtual Meetings Symposium
A first-rate lineup of speakers has been announced for MSAE's Virtual Meetings Symposium. Symposium speakers include national subject matter experts such as Rebecca Achurch of Achurch Consulting, Bucky Dodd from the Institute for Learning Environment Design, and Alex Plaxen of Nifty Method Marketing & Events. MSAE members lending proven expertise from the field include John Tramontana, CAE, of Michigan Veterinary Medicine Association, Kate Pojeta, CMP, of Event Garde, and Chelsey Martinez from the Michigan Association of Superintendents and Administrators. The two-day virtual event is designed to sharpen virtual planning skills as well as provide practical tools and resources.

Get More Out of Your Virtual Event Sponsorship Investment Bookmark

Get More Out of Your Virtual Event Sponsorship Investment

As events and meetings have gone virtual, event sponsors have had to change their approach to getting the most out of their sponsorship dollars. Adapting to virtual events has been a boon for sponsors who have brought innovative ideas to the new platform, proving that just because we can’t be face-to-face, doesn’t mean sponsors can’t see excellent ROI on their investments.

As is the case with in-person events, sponsors who lean into the event with energy and innovation will have far more success than those who remain flat-footed. Besides, it’s more fun to be part of the action, so why sit on the sidelines and hope for the best?

Here are five ideas to differentiate your business, fill your sales funnel, and get more out of your investment in virtual event sponsorships!

Event Promotion on Social Media

If you’re sponsoring a virtual event, let the world know about it! Write a blog post about the event and its importance to the industry and share it on social media. Create event-specific profile pictures for your social accounts in the weeks leading up to the event to let your audience know you’re sponsoring and attending. Your event promoters will love the help spreading the word about the event and will happily share your content with their own social media audience. It’s a win-win for sponsors and promoters alike.

Chasing the White Whale: Growing Engagement Amidst the Pandemic Bookmark

Chasing the White Whale: Growing Engagement Amidst the Pandemic
In the classic story of Moby Dick, Captain Ahab single-mindedly pursues a giant white whale across the equator and ultimately to his - and his crew’s - demise. Today, the term ‘chasing the white whale’ is used to describe a situation in which someone is going after something (perhaps obsessively) that is impossible to attain. After five months of pandemic-related shutdowns, some association leaders might feel that member engagement is their white whale. But quantitative research and observational data say otherwise: member engagement is attainable and now is the time to pursue it in earnest.

Three Issues on the Radar for Association Leaders Bookmark

Three Issues on the Radar for Association Leaders

There’s an awful lot happening in the greater environment that impacts associations. Here are three issues association leaders will want to be aware of:  

Temporary Payroll Tax Deferral

Several weeks ago, President Trump signed an Executive Order issuing a temporary payroll tax deferral for the employee portion of Social Security taxes from September 1 through December 31, 2020. The order applies to "any employee the amount of whose wages or compensation, as applicable, payable during any bi-weekly pay period generally is less than $4,000, calculated on a pre-tax basis, or the equivalent amount concerning other pay periods." The EO has created many questions for employers. How does one define an "eligible employee"? Is eligibility affected by employees holding more than one job, employees changing jobs, the employer opening or closing during the period, etc.? How are wages or compensation defined - inclusive of bonuses, vacation payouts, overtime etc.? While Treasury Secretary Mnuchin has said the order is voluntary, voluntary for whom - the employee or the employer? The US Chamber has stated that, in the absence of further guidance, it's unlikely employers will implement this order...

Lessons in Leadership Bookmark

Lessons in Leadership
Every association professional has likely witnessed or contributed to the 'all in the family' style criticism that exists between local, state, and national branches of associations. (I liken it to the unspoken rule that exists in my family among the five siblings – we're allowed to criticize one another, but we become fiercely protective when an outsider criticizes one of us.) I'd been hearing some of this about the American Society of Association Executives this spring and summer as the society stumbled a bit in launching its annual conference. When ASAE canceled its annual in-person conference and shifted to virtual but kept the same pricing model, long-time supporters railed at ASAE's business-as-usual approach. They chided the society for missing the opportunity of the virtual event by not re-thinking pricing, engagement, etc.

Meet Your New Chairman of the Board: Jared Burkhart, CAE Bookmark

Meet Your New Chairman of the Board: Jared Burkhart, CAE

If you joined us for our Annual Meeting on August 4, you know that we had some very exciting changes to announce. Perhaps the most important piece of business was the passing of the gavel from last year’s Chairman, Cynthia Maher, CAE, to Jared Burkhart, CAE.

The MSAE Annual Meeting (In Five Minutes) Bookmark

The MSAE Annual Meeting (In Five Minutes)

On August 4, we had one of the most well-attended Annual Meetings in recent MSAE history via Zoom. The reasons for high attendance were many; we welcomed a new Chairman, new Board members, made changes to our by-laws, and had a nationally-recognized thought leader on organizational culture provide us with a keynote. 


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We are the association for associations  in Michigan! Our mission is to ensure a knowledgeable, professional and successful association community. 

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Information on this web site is provided for general educational purposes only and is not intended to provide legal advice on any subject matter whatsoever. Your use of our website is at your own risk. Due to frequent changes in the law, some of the information on the website may not reflect the current state of the law and we recommend contacting appropriate legal advice. MSAE is not responsible for any errors or omissions in the content on the website nor for damages that arise from your use of the website under any circumstances.
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