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As events and meetings have gone virtual, event sponsors have had to change their approach to getting the most out of their sponsorship dollars. Adapting to virtual events has been a boon for sponsors who have brought innovative ideas to the new platform, proving that just because we can’t be face-to-face, doesn’t mean sponsors can’t see excellent ROI on their investments.
As is the case with in-person events, sponsors who lean into the event with energy and innovation will have far more success than those who remain flat-footed. Besides, it’s more fun to be part of the action, so why sit on the sidelines and hope for the best?
Here are five ideas to differentiate your business, fill your sales funnel, and get more out of your investment in virtual event sponsorships!
Event Promotion on Social Media
If you’re sponsoring a virtual event, let the world know about it! Write a blog post about the event and its importance to the industry and share it on social media. Create event-specific profile pictures for your social accounts in the weeks leading up to the event to let your audience know you’re sponsoring and attending. Your event promoters will love the help spreading the word about the event and will happily share your content with their own social media audience. It’s a win-win for sponsors and promoters alike.
There’s an awful lot happening in the greater environment that impacts associations. Here are three issues association leaders will want to be aware of:
Several weeks ago, President Trump signed an Executive Order issuing a temporary payroll tax deferral for the employee portion of Social Security taxes from September 1 through December 31, 2020. The order applies to "any employee the amount of whose wages or compensation, as applicable, payable during any bi-weekly pay period generally is less than $4,000, calculated on a pre-tax basis, or the equivalent amount concerning other pay periods." The EO has created many questions for employers. How does one define an "eligible employee"? Is eligibility affected by employees holding more than one job, employees changing jobs, the employer opening or closing during the period, etc.? How are wages or compensation defined - inclusive of bonuses, vacation payouts, overtime etc.? While Treasury Secretary Mnuchin has said the order is voluntary, voluntary for whom - the employee or the employer? The US Chamber has stated that, in the absence of further guidance, it's unlikely employers will implement this order...
If you joined us for our Annual Meeting on August 4, you know that we had some very exciting changes to announce. Perhaps the most important piece of business was the passing of the gavel from last year’s Chairman, Cynthia Maher, CAE, to Jared Burkhart, CAE.
On August 4, we had one of the most well-attended Annual Meetings in recent MSAE history via Zoom. The reasons for high attendance were many; we welcomed a new Chairman, new Board members, made changes to our by-laws, and had a nationally-recognized thought leader on organizational culture provide us with a keynote.