The New Normal

Posted By: Erica Salm Rench Blog,

📖This article originally appeared in the Spring edition of Impact magazine

AI in Association Communications & Member Engagement

Generative AI: A Revolution in Content for Associations AI’s influence on associations is profoundly seen in content creation and management. AI-powered tools are not just aids but empowering resources for association professionals, enabling them to:

• Ideate: AI can spark new ideas for educational content or membership outreach by analyzing trends and member feedback, offering associations a goldmine of relevant topics.
Research: AI allows associations to effortlessly parse through extensive data to find the information crucial for policy advocacy or member services, enhancing efficiency.
Write and Edit: From drafting copy to summarizing key insights, generative AI can assist in producing written content that resonates with members, while also ensuring textual consistency and SEO optimization.