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Silver Linings And Thought Leaders

One of the silver linings in the ‘cloud’ of the pandemic is that associations can leverage the virtual medium to bring some of the industry’s best minds to members and do so inexpensively. To this end, MSAE is thrilled to launch our new Thought Leader Webinar Series. The series features a 90...

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Speaker Line-up Announced For Virtual Meetings Symposium

A first-rate lineup of speakers has been announced for MSAE's Virtual Meetings Symposium. Symposium speakers include national subject matter experts such as Rebecca Achurch of Achurch Consulting, Bucky Dodd from the Institute for Learning Environment Design, and Alex Plaxen of Nifty Method...

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Chasing The White Whale: Growing Engagement Amidst The Pandemic

In the classic story of Moby Dick, Captain Ahab single-mindedly pursues a giant white whale across the equator and ultimately to his - and his crew’s - demise. Today, the term ‘chasing the white whale’ is used to describe a situation in which someone is going after something (perhaps obsessively...

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Three Issues On The Radar For Association Leaders

There’s an awful lot happening in the greater environment that impacts associations. Here are three issues association leaders will want to be aware of: Temporary Payroll Tax Deferral Several weeks ago, President Trump signed an Executive Order issuing a temporary payroll tax deferral for...

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Lessons In Leadership

Every association professional has likely witnessed or contributed to the 'all in the family' style criticism that exists between local, state, and national branches of associations. (I liken it to the unspoken rule that exists in my family among the five siblings – we're allowed to criticize...

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The Next Crisis: Back To School

In the past few months, COVID-19 has provided association executives a master class in agility. In the coming months, those newly honed skills will be tested as Michigan's children don't head back to school and, instead, settle in at home for remote learning. Remote learning presents real...

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Redesigning Association Business Models

As associations move past the early response phases to COVID-19 and plan for an uncertain future, there is a lot of conversation around how to analyze business lines and develop business models. While there are many different approaches to doing so, the Business Model Canvas is a deceptively...

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Association Business Lines Are Changing

[In-person meetings appear to be being pushed farther and farther out on the horizon. Complete information on ASAE’s Impact Research can be found here .] For the average association without some qualifying circumstance, the proportion of overall revenue generated by meetings and education in...

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Virtual Events Have Boomed In The COVID-19 Era. But Are They Here To Stay?

In mid-March, the United States was flipped on its head. We went from a nation on-the-go to a nation of slippers and Zoom meetings in the space of less than a week. As the coronavirus forced shut-downs across the country, the events and meetings industries pivoted quickly to provide virtual...

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Real Strategies To Manage Risk

These days, risk management is top of mind for association leaders. Last week, I had the opportunity to discuss event risk management with Jeff Tenenbaum. Jeff is one of the nation's leading association attorneys. He (literally) wrote the book on association tax compliance and currently sits on...

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