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Creating Amazing Member Journeys

Think about it: these days, most of a member's experience with our associations occurs online! But what is the quality of that experience? How can we ensure that our members have excellent experiences while navigating the various platforms used by our associations? The next session in MSAE's...

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No. 2 Executives, COOs, and Deputies SIG

The No. 2 Executives, COOs, and Deputies SIG deals with the myriad issues facing chief operating officers and No. 2 executives in associations. Topics relate to functional areas of associations and to the unique nature of being second in command. Pre-approval is required for participation in the...


Blog Entry
Hello, 2021!

The promise of 2021 looms just ahead, and the team at MSAE is excited to bring valuable programming and resources to you in the new year. OPS CON 21 registration is open , and the program is full of rich and relevant content. From developing a thriving team (virtually) to best practices for...

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Blog Entry
Tempted to Skip Your Performance Evaluation? Don't.

In a tumultuous year, your own performance evaluation may be the last thing you want to think of as an association CEO. It is tempting to postpone it or, worse yet, breeze through a weak process just to check the box and move on. Don't. When done properly, CEO performance evaluation enhances...

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Blog Entry
A Backup for Your Backup

I am not an IT specialist. Like so many others in the in-between generation (X), I'm neither a digital native nor an immigrant. I am quite comfortable with lots of different software, know enough HTML to be dangerous, and usually get stuck troubleshooting technology issues at home. (Perhaps...

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Blog Entry
Accomplishing Scale and Personalization

A new report from Community Brands suggests that members value virtual events and that their convenience makes up for the value lost by not being held in person. Given that virtual events are somewhat notorious for their high percentage of no-shows and the reluctance of participants to...

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Blog Entry
Truth and Consequences: Holding In-Person Meetings

By all accounts, participants at MSAE's Executive Forum shared an excellent learning experience. In the post-event evaluation, attendees praised the conversation formats, speakers, and small group activities. In truth, the only constructive feedback received was that maybe we'd gone overboard...

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