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Creating Amazing Member Journeys

Think about it: these days, most of a member's experience with our associations occurs online! But what is the quality of that experience? How can we ensure that our members have excellent experiences while navigating the various platforms used by our associations? The next session in MSAE's...

Donna Oser's profile image

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Your Help is Needed

One of the most common questions I've been hearing from association professionals: What's happening with membership? How are other associations doing? What's working? Well, here's our chance to get hard data and evidence-based strategies! Complete Marketing General Incorporated's 2021...

Donna Oser's profile image

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Association Marketing MoJo - Tips from Practitioners

The learning curve for marketing professionals new to the association world can be steep . As anyone in the association marketing world will tell you, there’s a certain nuance one must acquire in order to effectively market association services, events, learning opportunities and membership...

Wes Sovis's profile image

Blog Entry
Membership Strategies for Today's Business Environment

Current circumstances present associations with challenges galore, but perhaps none so unique as recruiting and renewing members. With members financially challenged, working from home, furloughed, not able to attend in-person events, etc., membership professionals needed to get creative in...


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Marketing & Communications SIG

The Marketing & Communications SIG provides a forum for those working in marketing and communications to discuss work-related issues, concerns, and great ideas. The SIG meets occasionally in-person/virtually and also utilizes an online community to continue the conversation and idea-sharing...


Blog Entry
Silver Linings And Thought Leaders

One of the silver linings in the ‘cloud’ of the pandemic is that associations can leverage the virtual medium to bring some of the industry’s best minds to members and do so inexpensively. To this end, MSAE is thrilled to launch our new Thought Leader Webinar Series. The series features a 90...

MSAE Community's profile image

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Executive Forum Set To Deliver Unique Learning Experience For CEOs

Association CEOs looking to share perspectives and support fellow CEOs should plan to attend MSAE’s Executive Forum, October 18-20, 2020. The event is designed to allow chief staff executives the opportunity to explore issues that are top-of-mind for them while also learning practical strategies...

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Blog Entry
Get More Out Of Your Virtual Event Sponsorship Investment

Photo credit: Pixabay As events and meetings have gone virtual, event sponsors have had to change their approach to getting the most out of their sponsorship dollars. Adapting to virtual events has been a boon for sponsors who have brought innovative ideas to the new platform, proving that...

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Blog Entry
Chasing The White Whale: Growing Engagement Amidst The Pandemic

In the classic story of Moby Dick, Captain Ahab single-mindedly pursues a giant white whale across the equator and ultimately to his - and his crew’s - demise. Today, the term ‘chasing the white whale’ is used to describe a situation in which someone is going after something (perhaps obsessively...

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Blog Entry
How To Add A Virtual Component To Your Event (without Losing Your Mind)

COVID-19 has completely changed how members view meetings and events. For as long as there are still new cases across the country, potential conference attendees are going to hesitate to join a few hundred (or thousand) of their peers in a singular location and sit in big rooms with other people...

MSAE Community's profile image