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Silver Linings And Thought Leaders

One of the silver linings in the ‘cloud’ of the pandemic is that associations can leverage the virtual medium to bring some of the industry’s best minds to members and do so inexpensively. To this end, MSAE is thrilled to launch our new Thought Leader Webinar Series. The series features a 90...

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Executive Forum Set To Deliver Unique Learning Experience For CEOs

Association CEOs looking to share perspectives and support fellow CEOs should plan to attend MSAE’s Executive Forum, October 18-20, 2020. The event is designed to allow chief staff executives the opportunity to explore issues that are top-of-mind for them while also learning practical strategies...

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Get More Out Of Your Virtual Event Sponsorship Investment

Photo credit: Pixabay As events and meetings have gone virtual, event sponsors have had to change their approach to getting the most out of their sponsorship dollars. Adapting to virtual events has been a boon for sponsors who have brought innovative ideas to the new platform, proving that...

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Chasing The White Whale: Growing Engagement Amidst The Pandemic

In the classic story of Moby Dick, Captain Ahab single-mindedly pursues a giant white whale across the equator and ultimately to his - and his crew’s - demise. Today, the term ‘chasing the white whale’ is used to describe a situation in which someone is going after something (perhaps obsessively...

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The Next Crisis: Back To School

In the past few months, COVID-19 has provided association executives a master class in agility. In the coming months, those newly honed skills will be tested as Michigan's children don't head back to school and, instead, settle in at home for remote learning. Remote learning presents real...

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What Does The Customer Value?

Management consultant Peter Drucker posed the question 40+ years ago and it is more important now than ever. What does the customer (or member) value? As association leaders wrestle with budgeting for the next year in an economy that rivals that of the Great Depression, this is the critical...

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Redesigning Association Business Models

As associations move past the early response phases to COVID-19 and plan for an uncertain future, there is a lot of conversation around how to analyze business lines and develop business models. While there are many different approaches to doing so, the Business Model Canvas is a deceptively...

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