It seems like we're all in the business of webinars these days, so I was intrigued when an invitation to view ON24's 2021 Webinar Benchmarks Report hit my inbox. While most of the association executives we've spoken with recently have expressed frustration with their webinar participation rates,...
Hybrid meetings are at the top of everyone’s minds as the gold standard when it comes to post-pandemic meetings. But hybrid meetings are not for everyone. During the Hybrid Meetings Rap Session, we explored the key considerations to asking before jump on the hybrid bandwagon. To aid in our...
In MSAE's 2021 Member Survey, concerns about the status of in-person meetings and the cost and logistics of hybrid meetings ranked at the top of the list, right behind revenue concerns. Outside of the survey, we've heard these concerns daily from both association professionals and industry...
A new report from Community Brands suggests that members value virtual events and that their convenience makes up for the value lost by not being held in person. Given that virtual events are somewhat notorious for their high percentage of no-shows and the reluctance of participants to...