Advertise
Build Your Brand and Grow Your Relationships!
Associations are built on relationships—and MSAE is where Michigan’s association decision-makers connect. Advertising with MSAE puts your brand in front of the professionals who influence purchasing, partnerships, and strategy across every industry. Choose from print, digital, podcast, and website options to build visibility, credibility, and connections with the audiences you want most.
Ready to get started? Contact Brittany Shideler at bshideler@msae.info.
Association Update (weekly e-newsletter)
Advertising in the Update is an economical and effective avenue for getting your brand in front of customers and prospects! The Update is distributed to more than 4,000 contacts and delivers exceptional visibility with open rates of 35-45% - far superior to the industry average of 16! Buy more and save! The Update a high-value channel for visibility and results.
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| 1x | 4x | 8x | 12x | |
| Premium Placement Banner 600 x 150 pixels |
(Premium banner ads are placed at the top of the Update, just below the publication header.) |
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| Member Rate |
$300 |
$1,140 ($285/per) |
$2,120 ($265/per) |
$2,880 ($240/per) |
| Non-Member Rate |
$350 |
$1,340 ($335/per) |
$2,520 ($315/per) |
$3,480 ($290/per) |
| Footer Banner 600 x 150 pixels |
(Footer banner ads are placed at the bottom of the Update, just below the Career Opportunities.) |
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| Member Rate |
$250 |
$940 ($235/per) |
$1,720 ($215/per) |
$2,280 ($190/per) |
| Non-Member Rate |
$300 |
$1,140 ($285/per) |
$2,120 ($265/per) |
$2,880 ($240/per) |
| Upcoming Events Banner 600 x 150 pixels |
(Standard banner ad placed at the middle of the Update; below Upcoming Events and above Industry Voices,) |
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| Member Rate |
$200 |
$740 ($185/per) |
$1,320 ($165/per) |
$1,680 ($140/per) |
| Non-Member Rate |
$250 |
$940 ($235/per) |
$1,720 ($215/per) |
$2,280 ($190/per) |
| Squares (Industry Voices) 250 x 250 pixels |
(Square ads placed in the middle of Industry Voices.) |
|||
| Member Rate |
$200 |
$740 ($185/per) |
$1,320 ($165/per) |
$1,680 ($140/per) |
| Non-Member Rate |
$250 |
$940 ($235/per) |
$1,720 ($215/per) |
$2,280 ($190/per) |
| Classified Ads - Classified ads can be job postings, office space rental notices, special discounts, or other promotional information. | ||||
| Member Rate |
$150 per ad, per week | |||
| Non-Member Rate | $200 per ad, per week | |||
Details
The Update is sent every Thursday, excluding major holidays. Artwork and required information are due by noon on the Monday before Thursday's distribution. Five regular advertising spots and two classified ads are available each week on a first-come, first-served basis.
Preferred Format
Banner Ads must be 600 x 150 pixels, static JPG or PNG images.
Square Ads must be 250 x 250 pixels, static JPG or PNG images.
Classified Ads will be created by MSAE with dimensions of 550 x 165 pixels. Please provide a brief description, information about how candidates should apply, who they may contact for questions, your logo, and your desired posting date.
Hyperlink
A web address (URL) that the ad should link to should be included with the artwork submission.
Billing Information
Update Ads: Payment is due within 30 days of the invoice date or by the Monday before the ad runs, whichever comes first.
Classified Ads: Classified ads follow the same payment terms as Update ads; however, member classified ads are invoiced after the newsletter’s publication.
Creative Deadlines: Artwork, URL, and ad details for all advertisements are due to MSAE by noon on the Monday prior to the desired publication date.
