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Membership | Academy of Association Management

Membership | Academy of Association Management

Monday, May 22, 2023
10:00 AM - 12:30 PM (EDT)

The Big I (The Michigan Association of Insurance Agents)

1141 Centennial Way
Lansing, MI 48917
United States

Event Details

In many ways, membership is the very essence of associations. This session will provide participants with an overview of the importance and role that membership plays in various types of non-profit organizations. With the expert guidance of two veteran association executives as instructors, participants will learn about what motivates the decision to join, commonly used membership models, core tenets of recruitment, retention, and the member life cycle, as well as the value of data for strategy, benchmarking and member service.

Headshots-Lori.png Headshots-Marcy.png

Lori Birman, CAE
Small Business Association of Michigan

Marcy Dwyer, CAE, CMP, MBA
Detroit District Dental Society   

For More Information:

Tara Paksi
Tara Paksi
Associate Director Michigan Society of Association Executives (517)225-3886