Public Relations & Marketing | Academy of Association Management
American Concrete Institute38800 Country Club Drive
Farmington Hills, MI 48331-3439
Perception is reality. In this engaging session, two accomplished executives will bring focus and new perspective to the public relations and marketing activities that shape an association’s brand. Instructors will help participants think strategically about the audiences an association needs to influence and lead the group through the process of developing a plan that integrates marketing, public relations, and branding. This Academy session will provide association professionals with a basic understanding of the critical roles public relations, marketing, and branding play for associations.
John Tramontana, MS, CAE