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Professional Development

Public Relations & Marketing (VIRTUAL) Academy of Association Management

Monday, February 12, 2024
10:00 AM - 12:30 PM (EST)


Event Details

Perception is reality. In this engaging session, an accomplished executive will bring focus and new perspective to the public relations and marketing activities that shape an association’s brand. The instructor will help participants think strategically about the audiences an association needs to influence and lead the group through the process of developing a plan that integrates marketing, public relations, and branding.

This Academy session will provide association professionals a basic understanding of the critical roles public relations, marketing and branding play for associations.


Chelsey M.B. Martinez

Michigan Association of Superintendents and Administrators 

For More Information:

Tara Paksi
Tara Paksi
Associate Director Michigan Society of Association Executives (517)225-3886