Due to overwhelming labor shortages and supply chain disruption, the production and delivery of promotional items for the meetings and events industry is being increasingly affected. As the Hospitality Industry reopens and more live meetings and events are taking place, it is putting a huge...
An increase in member engagement was the silver lining of the COVID-19 crisis for many associations. Marketing General's recently released Membership Marketing Benchmarking Report highlights the specific areas in which that engagement manifested. It also provides insight into how those...
It seems like we're all in the business of webinars these days, so I was intrigued when an invitation to view ON24's 2021 Webinar Benchmarks Report hit my inbox. While most of the association executives we've spoken with recently have expressed frustration with their webinar participation rates,...
HubSpot social media management software and Talkwalker social insights recently partnered on a report that identifies the significant trends we can expect for 2021 in social media and beyond. Gleaned from Talkwater's monitoring of a huge variety of digital sources, including social sites,...
One of the most common questions I've been hearing from association professionals: What's happening with membership? How are other associations doing? What's working? Well, here's our chance to get hard data and evidence-based strategies! Complete Marketing General Incorporated's 2021...
The Marketing & Communications SIG provides a forum for those working in marketing and communications to discuss work-related issues, concerns, and great ideas. The SIG meets occasionally in-person/virtually and also utilizes an online community to continue the conversation and idea-sharing...