As Michigan's economic recovery begins, it is encouraging to see the association community forge ahead. Despite the challenges of learning to live (and lead) with COVID as a constant reality, it is clear that we are building a better future – together. It is impossible to look at the past 19...
It's all too easy to get caught up serving members and miss a financial update or guidance issued by the IRS. Here are three quick tax-related items that should be on your radar. Could Your Association Use $28,000 Per Employee in 2021? The Employee Retention Tax Credit (ERTC) is a ...
Revenue is the number one concern for association executives - a sharp reality that has been affirmed by MSAE's 2021 Member Survey and Plante Moran's Nonprofit 2021 Outlook Survey. This week's blog explores the pain points and possibilities shared by association leaders in those studies as they...
Think about it: these days, most of a member's experience with our associations occurs online! But what is the quality of that experience? How can we ensure that our members have excellent experiences while navigating the various platforms used by our associations? The next session in MSAE's...
HubSpot social media management software and Talkwalker social insights recently partnered on a report that identifies the significant trends we can expect for 2021 in social media and beyond. Gleaned from Talkwater's monitoring of a huge variety of digital sources, including social sites,...
The learning curve for marketing professionals new to the association world can be steep . As anyone in the association marketing world will tell you, there’s a certain nuance one must acquire in order to effectively market association services, events, learning opportunities and membership...
Current circumstances present associations with challenges galore, but perhaps none so unique as recruiting and renewing members. With members financially challenged, working from home, furloughed, not able to attend in-person events, etc., membership professionals needed to get creative in...
Welcome to MSAE's new look, new website, and new online community! Join me for the nickel tour, will you? I think you'll be glad you did! New look MSAE has a remarkable history, but it's time to freshen things up a bit! We've traded in the diamond shape, navy color, and serif font for a...
The Meetings & Education SIG brings meetings and education professionals together to explore the many areas of association meeting management and share ideas and solutions. This SIG is supported by an online community for ongoing discussions and sharing of sample documents
The Marketing & Communications SIG provides a forum for those working in marketing and communications to discuss work-related issues, concerns, and great ideas. The SIG meets occasionally in-person/virtually and also utilizes an online community to continue the conversation and idea-sharing...