☀️Blue Water Area Convention & Visitors Bureau Unveils New Brand: “Discover Michigan’s Thumbcoast”

May 13, 2026

Posted By: Tiffany Wilkinson in Announcements, Members on the Move,

️The Blue Water Area Convention & Visitors Bureau (BWACVB) is proud to announce the launch of its new destination brand, “Discover Michigan’s Thumbcoast,” accompanied by a fresh new logo that captures the spirit and identity of the region.