🧭MSAE25 Heads North: Grand Traverse Resort & Traverse City Announced as Host Venue and Destination

The Michigan Society of Association Executives (MSAE) is thrilled to announce that Grand Traverse Resort and Spa in Traverse City, Michigan, will serve as the host venue for MSAE25, taking place December 8–10, 2025. Known for its breathtaking views, outstanding amenities, and world-class service, the Resort provides the perfect backdrop for Michigan’s premier gathering of association leaders.

Beyond the walls of the Resort, attendees will experience Traverse City, a destination celebrated for its natural beauty, vibrant culinary scene, and welcoming community. Together, the venue and destination set the stage for a conference that blends professional growth with unforgettable experiences.

Jean Jernigan, IOM, Chair of MSAE’s Board of Directors, shared her enthusiasm:

^{“Traverse City is a gem of our state, and hosting MSAE25 at Grand Traverse Resort is an incredible opportunity to showcase both the destination and the association community’s strength. I know our members will come away recharged, with new ideas and stronger relationships to guide their organizations forward.”}

Donna Oser, CAE, President & CEO of MSAE, echoed this excitement:

^{“Grand Traverse Resort offers an environment where leaders can step away from their daily routines and fully engage in learning, networking, and collaboration. Pairing this with the energy and hospitality of Traverse City means MSAE25 won’t just be a conference—it will be an experience that inspires leaders to think bigger and connect more deeply.”}

From insightful keynotes and hands-on sessions to curated excursions that highlight the best of northern Michigan, MSAE25 promises to be an event where learning and leadership meet inspiration and connection.

Save the date: December 8–10, 2025 at Grand Traverse Resort in Traverse City. Registration is now open—reserve your place today to ensure you experience MSAE25 to the fullest.

👉 [Register Now for MSAE25]