🚀Registration Now Open for MSAE 2026!
MSAE 2026 is officially on tap—and we’re headed to Grand Rapids for three days of fresh ideas, meaningful connections, and association learning crafted for what’s next.
Join us December 2–4, 2026, at the Amway Grand Plaza for On Tap for the Future · Crafting What’s Next, MSAE’s 2026 Annual Conference. This year’s experience brings together practical education, inspiring keynotes, peer connection, the Marketplace, curated excursions, and memorable social experiences that showcase the creativity and hospitality of Grand Rapids.
🍻 The Best of Grand Rapids Is On Tap
A huge thank you to Experience Grand Rapids, our Host Destination Sponsor, for helping shape an event that reflects the energy, flavor, and spirit of the city. Full conference registrations include one complimentary Wednesday excursion, with options ranging from SILVA to Wax Poetic and the Christkindl Market to a behind-the-scenes Founders Brewing Co. tour and tasting. Experience Grand Rapids will also host Thursday evening’s gathering at Ashton in The B.O.B.—an unforgettable downtown setting for food, handcrafted cocktails, entertainment, and connection.
🛠️ Education Crafted for What’s Next
The education lineup is built for the real opportunities and challenges association professionals are facing now. Breakout sessions will explore AI search and visibility, leadership in times of change, inclusive events, membership retention and value, strategic communications, financial resilience, non-dues revenue, sponsorships, volunteer engagement, board alignment, workplace culture, data-driven marketing, and more.
📅 A Registration Option Brewed for Every Schedule
Whether you’re coming for the full conference or choosing a single-day option, there’s a registration option that fits your schedule. Bring your team, invite a peer, and get ready to tap into new ideas, new relationships, and new momentum for your association.
Registration is open now. Reserve your spot for MSAE 2026 and join us in Grand Rapids as we craft what’s next—together!